Jesse Zolna is currently Manager of User Research at BN.com in NYC.  He has a Ph.D. in Engineering Psychology, aka Human Factors or Human-Computer Interaction, earned at Georgia Institute of Technology.  Since 1999, he has conducted Qualitative and Quantitative research to improve consumer packaged goods, web sites, software, and hardware devices. Jesse is constantly seeking to develop new and innovative ways to uncover user needs, behaviors, and attitudes so that he can advise product designers about effective ways to improve user experiences.