Jayse comes to ROKKAN with years of information architecture experience, a love of problem-solving, and creates simple and usable digital experiences that are also engaging and delightful. Her previous experience includes roles at Organic Inc. and SapientNitro, where she focused on content design, natural process flows, and usability testing.
Jayse has worked with innovative brands across all industries including Food.com, The Associated Press, HGTV, Proctor and Gamble, Cathay Pacific, Wall Street Journal, Sony, Citibank, DemandWare, Kennedy Tech Group, Tidal TV, Gevity, Pedigree, Chase, and others.
She holds a B.A. in Computer Science from George Washington University and started out in database design and software programming before discovering and falling in love with user experience design. This was validated early-on in her career when she received the HIVE award at SXSW for Best User Experience and Best Web App for her work on Food.com Beta.
While adept in all user experience methodologies, Jayse specializes in research and concept design and has an uncanny ability to transform complex, abstract information into simple, visual representations. She enjoys learning about neuropsychology, working with her hands, and getting out in nature.