Gayna recruited, trained, and managed many-many UX professionals in her role as UX Director at Microsoft, where she shipped multiple versions of Windows, MSN, web sites and mobile apps. She loved the challenge of leading teams in a dynamic engineering environment where the role of UX was constantly evolving. In 2011 she established Swash Consulting so she could invest her time in a broader range of people-centered design research projects and to support professional UX career development. In 2014 Gayna co-founded an online career summit for UX professionals. Her second business is If She Can I Can which is focused on the advancement of women through career coaching and leadership development as she thinks it’s time there were more women in leadership roles around the world.