Doug Schmidt is a senior developer at EffectiveUI in Vancouver, BC, Canada. Doug has more than two decades of software development experience in embedded systems, industrial computing and user interaction. He has designed audio systems used by U2 and IMAX; printing systems used by WIRED, Vogue and GQ; and industrial control systems used by Goodyear and Universal Studios. Doug currently leads a team of rich Internet application developers at EffectiveUI’s Vancouver office. He is old enough to have run the film projector in grade school, but young enough to never had worked with punch cards.