Maren is an Oxford-educated brand strategy and innovation professional, currently focused on the creation of new digital products and services. At Oxford he studied under Wally Olins (perhaps the world’s most experienced practitioner of branding), who once asked, “If branding can, in its strange, illogical, emotional way, encourage people to develop a close rapport with soft drinks, hamburgers and running shoes, what will it be able to do when its power is released for genuinely significant and worthwhile activities?” Much of Maren's work has been devoted to answering that question.