Danny is the Founder and CEO of Cyber-Duck, a leading full service digital agency. Inspired by fusing creative, technical, and marketing expertise into a superior user experience, he established the agency in 2005. Now, they work internationally with global brands including Cancer Research Technology, The EU, and Arsenal FC. Leading Cyber-Duck, Danny continues to refine their accredited design process, drawing on lean and agile management methodologies, alongside creative R&D. He enjoys sharing expertise with enterprise, UX, and technology communities, including the UKTI, UX London, and UXPA. His digital insights have been featured in UX Magazine, Econsultancy, and Smashing Magazine.