Cynthia Thomas is partner at Translator, a digital experience agency focused on connecting online and offline, customer and brand, and person-to-person through smartly designed experiences. She leads strategy, conceptual incubation and user experience thinking for agency clients, helping them navigate the digital landscape. Cynthia’s passion for the UX discipline and experience thinking as a whole has driven her focus on studying the social, cultural and behavioral influence of the digital space on human interactions and expectations.
A digital native, Cynthia started out in her career both as a web designer and a developer writing code. This hands-on experience gradually led to an interest in strategy and user experience design, which she parlayed into a job within the interactive group at Laughlin/Constable, one of Milwaukee's largest ad agencies. It was there she introduced research, strategy and the UX discipline to LC’s process. In 2005 she joined Fullhouse as an Interactive Strategist, refocusing and establishing the UX discipline and parlaying it into a service offering for the agency. During this time, she also introduced experience design (XD) as both a team structure and philosophical approach to solutioning, helped implement a collaborative work environment.
She speaks and writes on the subject of user experience and experience design on a regular basis, and is a frequent contributor to the Translator blog Just Sayin’.