Chris Nodder is the author of the insightful new book Evil By Design: Interaction design to lead us into temptation that delves into these persuasive patterns and more. He is a user researcher and interaction design specialist, and is the founder of Chris Nodder Consulting LLC, an agile user experience company that helps companies build products that users love. He also publishes techniques for agile UX teams on the Questionable Methods site. He previously was a Director at Nielsen Norman Group and a Senior User Researcher at Microsoft. He has a background in psychology and human-computer interaction.