As Executive Creative Director, Chad inspires and leads the Creative Team at Smashing Ideas to design the most visually appealing and user-centered experiences possible. For nearly 10 years at SI, Chad has helped create an environment where personal and professional growth go hand-in-hand, resulting in the creation of innovative and disruptive solutions for clients. As an idea-guy, Chad generates blue sky thinking that produces creative results, while solving both consumer and business needs. From best practices for user experience and internal production methodologies, to interaction and visual design tenets for desktop experience and mobile interfaces, he guides the agency towards creative solutions that produce measurable results. Chad has a BFA in Visual Communication Design from the University of Washington.