BIO
Cathleen Zapata is currently the Vice President of Research and Customer Experience at Metrics Marketing Group, an analytics-driven database and interactive marketing firm in Cleveland. She is also the President of the Northeast Ohio chapter of the Usability Professionals’ Association, one of the most trusted organizations in the field of usability with over 2500 members worldwide.
Cathy has over 15 years experience in quantitative and qualitative research, specializing in usability. Her background includes a wealth of experience in usability testing, eye tracking, heuristic evaluations, user research and conversion enhancement strategies.
She is the architect and manager of MetricsLabSM, a groundbreaking research facility in Cleveland, Ohio, making Metrics Marketing the only interactive marketing firm with a full solution of both owned in-lab and mobile eye tracking across the entire Midwest.
Cathy has been featured in MarketingSherpa, About.com, Crain's Cleveland Business and The Columbus Dispatch, and regularly teaches on topics of usability and conversion strategies at colleges, conferences and events internationally, including Shop.org, BAI Retail Delivery, UPA, and more.
She has worked with numerous Fortune 500 companies to improve their user experiences including American Greetings, Sherwin-Williams, Coach, Inc., Midas, Speedway, KeyBank, Citizens Bank, The Cleveland Clinic, Medical Mutual of Ohio, Nationwide Insurance, and more.
