Angela Craven is a senior user experience designer at EffectiveUI. Working from a user-centered philosophy, she helps not only design, but also guide new solutions to user experience challenges that surface through user research, development and evaluation. Angela strives to keep the user at the forefront and understand the needs of each business, consistently placing emphasis on eliminating the issues and frustrations that people face while interacting with a business and its products.
Prior to EffectiveUI, Angela was a user experience designer at RFI Studios and a project manager at Ruder Finn. She has designed and guided the user experience for a number of projects ranging from software, to mobile applications, to content sources for a variety of business-to-business, business-to-consumer and non-profit clients including: PepsiCo, Pfizer, Citi, Beringer Wines, MetLife, Novartis AG, Bank of America Merrill Lynch, Weber Grills, Wells Fargo and ReadWriteThink (Verizon Thinkfinity). Additionally, Angela is a contributor for UX Magazine, Smashing Magazine and The Society of Digital Agencies Report.
Angela is also an abstract painter, received her B.F.A. in painting at Colorado State University, and studied information architecture at New York University.