Alexander Negash is currently a User Experience and Digital Marketing Analytics Consultant. He provides consulting services to help clients identify user behaviors, understand their needs and attitudes with the goal to enhance the user experience and optimize business. He has many years of experience practicing varied roles within the user experience, analytics, and marketing disciplines.

His main research interest is in identifying strategic and business impacts of emerging digital technologies on user behavior and the use of new and innovative ways of applying these technologies in the process of research, design and development of products and services to enhance the user experience. He’s also passionate about data and how insights from different sources are used to back user experience design and development decisions.

Alexander holds MSC in Information Systems and MA in Information Science.