Alex has been working in the interactive industry for 12 years. He's spent that time working on a variety of platforms on the interactive agency side and as the co-founder of a startup, dodgeball.com (acquired by Google in 2005). Since then, he's managed the UX and Creative teams at Schematic NY and is currently working with a local startup on an early 2010 launch. Over the years, he's done work for clients including Verizon Wireless, Nokia, HBO, IBM, CBS, Core Performance, Freshdirect and Thomson Reuters. He blogs about innovation in design at everydayux.com, his sub-140 character thoughts can be found at @arainert and he consults on mobile, social and emerging technologies at Tinker Studio.