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Nobel Prize Winner Daniel Kahneman's Thinking, Fast and Slow brings together his research in psychology that has influenced economics, medicine, design, and politics.
Believe Me sheds new light on how to shift perceptions and get others to believe in what you're doing with storytelling axioms designed to change how you think about your work
A complete course on advertising and a quick reference on particular topics, The Advertising Concept Book covers all aspects of the business, from how to write copy and choose a typeface to how agencies work.
Mind Hacks explores cognitive neuroscience through a series of experiments, tricks, and tips related to vision, motor skills, attention, cognition, and subliminal perception.
Author Joshua Foer goes on a quest to improve his memory, calling on the world's top "mental athletes" to guide him.
A comprehensive reference that provides a critical presentation of 100 different research methods for human-centered design.
First, businesses discovered quality as a competitive edge; next came service. This book is a primer on how, and why, some products satisfy customers and others frustrate them.
G. Kawasaki brings two decades of experience to offer a guide for anyone who dreams of starting anything. The Art of the Start provides you with everything you need from raising money to fostering a community.
Dispelling the myths surrounding starting a business and showing how common assumptions can get in the way. After reading, you will be able to grow your business in a predictable and productive way.
The Mobile Frontier will assist in navigating the fast-changing mobile landscape while inspiring you to explore the possibilities mobile technology presents.
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand.
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This is a comprehensive guide to increasing conversions and improving profits.
The standard for how to conduct a focus group. Learn to design questions, use vignettes, collaborate, budget time, and write code to analyze results.
This book is an excellent guide to the methods of usability engineering, providing the tools to avoid surprises and improve product quality.
Drawing on software product strategy and product management consulting, Luke Hohmann has created 12 games that help you uncover your customers’ true, hidden needs and desires.
The book covers how to use HTML5 in order to serve the needs of people with disabilities and older persons using assistive technology (AT).