Believe Me sheds new light on how to shift perceptions and get others to believe in what you're doing with storytelling axioms designed to change how you think about your work

Mind Hacks explores cognitive neuroscience through a series of experiments, tricks, and tips related to vision, motor skills, attention, cognition, and subliminal perception.

A comprehensive reference that provides a critical presentation of 100 different research methods for human-centered design.

First, businesses discovered quality as a competitive edge; next came service. This book is a primer on how, and why, some products satisfy customers and others frustrate them.

Dispelling the myths surrounding starting a business and showing how common assumptions can get in the way. After reading, you will be able to grow your business in a predictable and productive way.

A detailed look at the business and technical side of redesign w/ a comprehensive overview of HTML5, CSS3 and JavaScript techniques that you can use today.

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand.

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This is a comprehensive guide to increasing conversions and improving profits.

This book is an excellent guide to the methods of usability engineering, providing the tools to avoid surprises and improve product quality.