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Latest Articles

Neurodesign: 7 Tips for Deeper Emotional Engagement

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IDEAS IN BRIEF
Neurodesign: 7 Tips for Deeper Emotional Engagement
  • The article delves into seven neurodesign strategies aimed at enhancing emotional engagement with digital products, backed by examples and key benefits associated with their implementation.
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9 min read

How to Think About UX Research Failures

  • Research Methods and Techniques, The Evolution of Research, Things UX People Like, UX Education

A framework for diagnosing a study with conflicting or misleading results, and what to do about it.

Article by Lawton Pybus
IDEAS IN BRIEF
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
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6 min read

7 Things I Learned About Systems

The following text is a shortened transcript of the lectures I gave in the Fall of 2023 at Elisava Master Talks, Blanc Festival and Pau Barcelona.

Article by Martin Lorenz
IDEAS IN BRIEF
7 Things I Learned About Systems
  • The article explores the author’s evolving understanding of system design through seven key lessons learned from their professional experiences, emphasizing:
    • the importance of flexibility
    • collaboration
    • accountability,
    • and sustainability in contemporary design practices.

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9 min read

Measuring Users’ Mental Models

Basic and advanced approaches to understanding and analyzing users’ beliefs about your product

Article by Lawton Pybus
IDEAS IN BRIEF
Measuring Users’ Mental Models
  • The article discusses the concept of mental models and various methods for measuring and analyzing them in user research, highlighting their importance in designing user-friendly experiences.
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7 min read
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