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Latest Articles

From Design Thinking to AI Thinking

  • Artificial Intelligence, Design, Design Theory, Things UX People Like
Article by Alipta Ballav
IDEAS IN BRIEF
From Design Thinking to AI Thinking
  • The article outlines a paradigm shift from Design Thinking to AI Thinking, emphasizing the integration of LLMs into various sectors to enhance problem-solving through conversational interfaces.
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2 min read

Neurodesign: 7 Tips for Deeper Emotional Engagement

Article by
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Neurodesign: 7 Tips for Deeper Emotional Engagement
  • The article delves into seven neurodesign strategies aimed at enhancing emotional engagement with digital products, backed by examples and key benefits associated with their implementation.
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9 min read

How to Think About UX Research Failures

  • Research Methods and Techniques, The Evolution of Research, Things UX People Like, UX Education

A framework for diagnosing a study with conflicting or misleading results, and what to do about it.

Article by Lawton Pybus
IDEAS IN BRIEF
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
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6 min read
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