ABOUT THE AUTHOR(S)
Wayne Greenwood is best known as the former Co-Founder & Chief Design Officer of Cooper, the ground-breaking design firm that invented User Personas and Goal-Directed Design. Most recently, Wayne was VP Product Design & User Experience at Striiv, a startup using mobile fitness games as a catalyst for behavior change, and Director of Design & User Experience at Cooliris, a Kleiner-Perkins startup dedicated to evolving beyond the browser.
In addition to working inside five scrappy startups and two Fortune 500 corporations, Wayne has provided strategy & design consulting services for companies in the entertainment, healthcare, and business software industries. For more thoughts on UX, follow him on Twitter.