UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 230 November 4, 2007

Yahoo vs Google home pages - Less or more?

A comparison of Yahoo and Google home pages from 1996-2005. An interesting quick view of differing approaches.

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great blog thanks for sharing

Yahoo got really bad around 2003 and 2004. In 2005, it doesn’t look like they reduced the amount of information, just added some white space around items, creating what I feel is a huge improvement.

It is interesting to see how much a little white space can improve a layout.

Less is more :)

This remembers me a video that we did in my company some time ago:

http://youtube.com/watch?v=BOYsxYATU7U

Nice! Even Google wasn’t “Google” when they started!

Yahoo has a search only page at http:\\search.yahoo.com but I don’t know if it’s even accessible from their current front page. I like Google better – clean and easy to work with, plus if I wanted news it’s one click away.

Apples and Oranges… It’s like placing Amazon’s home page and Craigslist’s on a time chart. You can talk about how each has changed over the years, but they have nothing to do with each other. Both different business models with different purposes except for one thing… a search box.

If you stripped the search box out of yahoo’s page and compared it to google, most people would agree Yahoo cares more about aesthetics… what happens afterwards is another dicsussion.

Apples and Oranges… It’s like placing Amazon’s home page and Craigslist’s on a time chart. You can talk about how each has changed over the years, but they have nothing to do with each other. Both different business models with different purposes except for one thing… a search box.

If you stripped the search box out of yahoo’s page and compared it to google, most people would agree Yahoo cares more about aesthetics… what happens afterwards is another dicsussion.

Yahoo has a search only page at http:\\search.yahoo.com but I don’t know if it’s even accessible from their current front page. I like Google better – clean and easy to work with, plus if I wanted news it’s one click away.

Nice! Even Google wasn’t “Google” when they started!

This remembers me a video that we did in my company some time ago:

http://youtube.com/watch?v=BOYsxYATU7U

Less is more :)

Yahoo got really bad around 2003 and 2004. In 2005, it doesn’t look like they reduced the amount of information, just added some white space around items, creating what I feel is a huge improvement.

It is interesting to see how much a little white space can improve a layout.