UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 230 November 4, 2007

Yahoo vs Google home pages - Less or more?

A comparison of Yahoo and Google home pages from 1996-2005. An interesting quick view of differing approaches.

ABOUT THE AUTHOR(S)

User Profile

Howard Mann is the founder of Brickyard Partners, a business strategy agency based in Portland, OR. Prior to founding Brickyard Partners in 2001, Mann owned a premier international logistics company with over 140 Million in revenue, six U.S. offices and a global network of over 40 agents worldwide.

As that business came under severe pressure from the previous economic downturn and industry consolidation, Howard lead the company out from those treacherous times by returning to the basics that make every business great and completing 6 acquisitions that re-imagined the business so it was highly attractive to buyers. Finding that “secret sauce” did not come easily but has fueled his purpose to help other business leaders to never have to go through what he endured. 

Through real world experience and those hard times in the “trenches” of business he has learned that it is not following the latest fad, copying competitors or adding complexity that makes a business truly great. His pragmatic approach and knowing what it feels like to sit in the CEO/Owner chair is what makes his work so different and effective.

In addition to his strategy, marketing and communications work, Mann coaches a select group of entrepreneurs, CEO's and business owners. His highly focused workshops and keynotes help executive teams take aggressive action to unlock the true potential of their organizations and build remarkable businesses that endure. In good times and bad. Online and off.

Howard is a sought after speaker both in the U.S. and around the world. He writes frequently on his blog about the importance of the basics and reconnecting to the passion that too often gets lost as businesses mature.

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Comments

10
12

great blog thanks for sharing

13
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Yahoo got really bad around 2003 and 2004. In 2005, it doesn’t look like they reduced the amount of information, just added some white space around items, creating what I feel is a huge improvement.

It is interesting to see how much a little white space can improve a layout.

11
9

Less is more :)

11
14

This remembers me a video that we did in my company some time ago:

http://youtube.com/watch?v=BOYsxYATU7U

13
9

Nice! Even Google wasn’t “Google” when they started!

11
15

Yahoo has a search only page at http:\\search.yahoo.com but I don’t know if it’s even accessible from their current front page. I like Google better – clean and easy to work with, plus if I wanted news it’s one click away.

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15

Apples and Oranges… It’s like placing Amazon’s home page and Craigslist’s on a time chart. You can talk about how each has changed over the years, but they have nothing to do with each other. Both different business models with different purposes except for one thing… a search box.

If you stripped the search box out of yahoo’s page and compared it to google, most people would agree Yahoo cares more about aesthetics… what happens afterwards is another dicsussion.

13
12

Apples and Oranges… It’s like placing Amazon’s home page and Craigslist’s on a time chart. You can talk about how each has changed over the years, but they have nothing to do with each other. Both different business models with different purposes except for one thing… a search box.

If you stripped the search box out of yahoo’s page and compared it to google, most people would agree Yahoo cares more about aesthetics… what happens afterwards is another dicsussion.

13
12

Yahoo has a search only page at http:\\search.yahoo.com but I don’t know if it’s even accessible from their current front page. I like Google better – clean and easy to work with, plus if I wanted news it’s one click away.

13
12

Nice! Even Google wasn’t “Google” when they started!

13
11

This remembers me a video that we did in my company some time ago:

http://youtube.com/watch?v=BOYsxYATU7U

12
13

Less is more :)

13
17

Yahoo got really bad around 2003 and 2004. In 2005, it doesn’t look like they reduced the amount of information, just added some white space around items, creating what I feel is a huge improvement.

It is interesting to see how much a little white space can improve a layout.