Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.
As new technology allows increased connectivity between devices and consumer products, there are more opportunities to gain market value through disruptive innovation.
In an excerpt from her new book Design for Kids, Debra Levin Gelman looks at how the relationship between children and technology has changed over the last three decades.
A closer look at results in the Experience for Children category of the international Design for Experience awards, featuring the winner: Night Zookeeper.
A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.
Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.
A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.
To offer a truly competitive customer experience companies need to rethink the relationships between customers, employees, partners, and their operating environment.
Understanding the user-centered goals driving product design will help developers add extra value as the software development process continues to evolve.
