Last month Poornima Vijayashanker shared insights on differntiating with design from her new book How to Transform Your Ideas into Software Products. Today, we're launching a contest to give away five copies. Answer the following question to enter:

"What's your favorite example of a product that differentiates based on design?"

To give us your answer, visit our newsletter subscription page, fill out the required fields, enter your response to the contest question at the bottom of the form, and click "Subscribe to list." If you already subscribe to our newsletter, send an email with your answer to contests@uxmag.com using the subject line: How to Transform Your Ideas Giveaway. Our bimonthly newsletter is a great way to stay on top of new articles and also gain exclusive access to special discounts, contests, and promotions.

Five winners will be chosen from the valid entries—contest ends on Friday, October 17th.

Article No. 1 312 | September 23, 2014
Article No. 1 310 | September 18, 2014
Article No. 1 284 | August 4, 2014

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I live in Australia and I am 62 years old. I have some ideas that I want to 'action' them now. This book would be a great start

My favorite example of a product that differentiates based on design is Uber! Uber actually changed the way of ordering cabs with their creative thinking! 

I have read a part of this book and some interesting topics like speed up software, how to attract top technical talent and its amazing. Must have book and I really want to read this complete book but how can I get this for free? Competition is over and i missed the deadline too.