When designing using metaphors like books, it's important to remember to use the strengths of the source material and let the weaknesses fall by the wayside.
Extending your passion for asking questions and seeking answers into relationships with your team members is an example-led way of evangelizing the power of UX.
An excerpt from the book A Web for Everyone, by Sarah Horton and Whitney Quesenbery, introduces a set of personas that can inform accessibility in design.
As technology becomes more sophisticated and intertwined with our daily lives, customers will seek proactive experiences that anticipate and satisfy their needs.
Combining eye-tracking data with conventional usability studies can give you unparalleled insight into how to better guide user attention and refine their experience.
