Online, Web forms bridge the gap between people, their information, and a Web product or service. They can streamline sales or key customer actions, build communities or conversations, and more. These crucial interactions not only keep businesses running—they also let people accomplish what they want. So why don’t organizations care more about Web form design?
The article discusses the importance of paying attention to Web form design and gives some valuable pointers for best practices. Luke is the author of the 2008 book, Web Form Design: Filling in the Blanks.