The Puma Phone: an underdog shows everyone else what "different" means
Am I going to ditch my iPhone for a Puma phone? No. I am, however, really impressed by how Puma has chosen to enter a space that’s already way over-saturated. In an industry full of me-too-ing, they clearly recognized that the only chance they have to make any mark is to come to market with something genuinely different and from the looks of these demos and screenshots, they’ve done just that. This is evident from the memorable (and very well-branded) UI, the playfulness that permeates the OS and even some of the hardware additions:
That might be thanks to some of the silly stuff like a calculator that teases you when you try an operation it deems too trivial, a pet puma on the device called Dylan (who shows up on-screen when you leave your handset untouched for a while), and an audio player with a turntable you can actually scratch—but the real draw is probably the solar panel around back.
In a lot of ways, Puma is showing up manufacturers that have been making phones for years by demonstrating how even the little guy can make a splash if he’s willing to take a chance.
Read more about it over at engadget.
ABOUT THE AUTHOR(S)
Carrie Spates is an Associate VP of Design at Siteworx, an award-winning digital experience agency with deep roots in experience design, web content management, e-commerce, digital asset management, and systems integration. She leads interaction design teams across the country, creating world-class experiences that validate the value, design, and usability of customer experiences while ensuring coherence of services and digital strategy across all digital platforms. Carrie is a champion of design ideas and a dedicated mentor to creative teams, supporting a collaborative approach to cross disciplines.
Matt has over five years of IT experience with specialization in user experience and user interface design. His project/industry experience includes: financial services, telecom, retail, pharmaceutical, utilities, chemicals, healthcare, and government. He is experienced with system implementation projects with responsibilities including concept development through implementation, testing, and go-live. He has specific expertise conducting user research, creating innovative designs, and setting strong usability standards. Before coming to Siteworx, Matt worked for LexisNexis as a Senior Product Designer where he was responsible for promoting user experience within an overall structure of deliverables that integrated the recommendations of the project team regarding user experience.