UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 463 January 5, 2010

The Google Phone is official, still called Nexus One

So Google has finally officially announced its very own Android-powered, $529 (unlocked), Snapdragon-powered phone. In a nutshell: it's very thin, very high resolution and very quick. TechCrunch provides in-depth coverage of the launch event and Michael Arrington seems positively enamoured by it.

The phone certainly seems capable and a joy to use (see the official google demo) but all that power and resolution comes at a price: battery life seems pretty poor, even for smart phone standards.

While Android still has a way to go to reach the iPhone's momentum (especially on the app front), one can safely say that Apple finally has some serious competition. Google releasing their own (albeit HTC-produced) phone means they control the experience and can set the benchmark for other Android phone makers.

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Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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Phone aside, I really like the tour of it on Google's site - especially the bit where you hold your hand up to the screen and match the size. It's a blatant gimmick but quite cool!