Here’s an interesting experiment. A fund where companies are picked according to the user experience they provide. Not sure if I’d have EA in there as, for me at least, “doing business with them” hasn’t been that much of a positive experience. And yet I keep buying every single Battlefield game they release.
Teehan+Lax UX Fund
Article No :84 | November 10, 2006 | by Alex Schleifer