Teehan+Lax UX Fund
Here’s an interesting experiment. A fund where companies are picked according to the user experience they provide. Not sure if I’d have EA in there as, for me at least, “doing business with them” hasn’t been that much of a positive experience. And yet I keep buying every single Battlefield game they release.
ABOUT THE AUTHOR(S)
Angela Craven is a User Experience Designer at EffectiveUI. She is inspired by the profound influence of art and design in our every day lives. Angela pulls from her experience in digital communications, business strategy, and a background in fine art, to craft design solutions for clients such as PepsiCo, Pfizer, Citi, Beringer Wines, Abbott Laboratories, LʼOreal MATRIX, Mountain Dew, and Weber Grills.