As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations with many different executives. Most of the time, these execs knew how to spell “UX,” but they didn’t know much else about it. There are many misconceptions that need correcting and while it's sometimes frustrating, I also enjoy the opportunity to educate these key decision makers on the discipline and how it works.

Here are seven conversation topics that have come up in discussing UX with managers. All are worth pointing out to your boss—especially if you’re a UX consultant and your boss is your client:

UX is Iterative

“What is taking so long?” An impatient CFO once asked me. He expected the design for the application my team was creating to be “one and done” and the idea that we were having iteration cycles confused him. I had to explain to him that the process we follow is iterative, and that we have to refine the designs to get to the point where the appropriate level of quality is reached. He resisted the idea, but the results convinced him that iteration produces results.

User Research is Vital

“We already talked to our customers, why do you need to?” A project manager was surprised at the request for research, and we had to explain to him that a proper UX project requires insight and understanding about what people think and feel about the domain, and we can’t just leverage marketing research. Having those one-on-one conversations let us build out personas, and these personas, representing what we learned about the users, gave us “targets” to align our designs too. The project manager grudgingly accepted the results.

There is No Standard “UX Process”

Some managers are very process focused, and they want to see a Six Sigma-like UX process chart, one that is approved by some central UX ”signing authority.” Well, while UX is a mature discipline with many different defined processes, it’s more flexible than that. In fact, UX is more a series of tactics and approaches than a formalized process. Many design teams and consultancies have formalized their specific processes, but there’s no “one UX process to rule them all.” Which is a good thing, in my opinion. It allows us to apply a flexible toolkit to solve specific business and user problems in targeted ways—letting us use the right tool for the right job.

UX is not UI

Well, specifically, UX is not just UI. Many executives that I encounter think that UX work is just designing screens. It’s not. And, in fact, as we move more toward a connected “Internet of Things” world, user experience design is going to be less about screens and more about how different systems and processes interact with one another. Burgeoning UX specialties like service design and content strategy that are more about process and content design than UI creation are leading the way.

Even if you are designing an application or a web site, there’s still more to the job than designing and documenting screens. There’s user research, scenarios, storyboards, and, of course, usability testing.

He resisted the idea, but the results convinced him that iteration produces results

Usability Testing is Incredibly Important

“You guys are experts, why do you need to test the designs you come up with?” That was the question one stakeholder asked me as we were planning out the engagement.

My response was: “Even if you have confidence in the design you have created, you are not the user. You can apply best practices, use the right design patterns, and do all the necessary research, but you still will not know how people will react to the design until you test it with them. The best way to know if you’ve got the design right is to have the user engage with it and then let them tell you how it works, with no instruction or demonstration beforehand. If they do that and like the product, then you know you’ve got the design right.”

That answer convinced him. Because it’s true.

Usability is not UX, Either

“You’re the usability guys, you tell us what it should do.” I sometimes think I should start a consultancy called “The Usability Guys” because of how often I hear that comment. Usability is not UX—it’s important, but UX is much bigger and broader than that. In fact, because people’s standards have increased as they are exposed to better and more usable apps, usability has become the “table stakes” that all solutions need to provide. Anything that isn’t usable in the competitive marketplace of ideas will not succeed.

UX Unicorns are Rare

“Why do we need a lead, a designer, and a graphic artist? Can’t we just hire one guy who does all of that?” That was an executive looking at a proposed job ladder that was created for my team. I had to respond that what he was looking for was a UX Unicorn, a rare breed of practitioner rarely found in the wild. UX is a broad domain, that encompasses many different disciplines. While I believe that, as Robert Heinlein famously stated, “specialization is for insects,” it’s incredibly difficult to become proficient at all the skillsets in UX. Sometimes, specialization is useful and necessary.

Conclusion

There you have it, seven things that bosses should know about our discipline. Hopefully, you can use these points to educate your superiors and “manage up.”

 

Image of bewilldered man courtesy Shutterstock.

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Hello friends, I'm Jeremy Micheal from USA. I want to share my testimony and how grateful I am since my lover came back to me because of the great help from a powerful spell caster DR. SAM whose email address is [ miraclefertilitysolutiontemple@yahoo.com ] rendered to me. My girlfriend broke up with me on the first week of October last year because she thought I was cheating on her, she told me that her friends has been telling her that I have been seeing someone else when she is not around. I tried to make her understand that her friends are lying to her but she did not give me the chance to explain to her this was how she left me. After a month of our breakup I tried to live a normal life without her but it was very hard for me to cope then I decided to contact DR. SAM after seeing several testimonies about his work every single blog I log into via his email address miraclefertilitysolutiontemple@yahoo.com which I came across on January 2nd 2016 during my search looking for help on how to get my lover back. DR. SAM then cast a love spell for me and made my lover to come back to me within the period of 48 hours. With this great joy in my heart I want to say a big thanks to DR. SAM. If any one needs such help don’t wait all life time to get help in getting back your lover contact DR. SAM now on his personal email : miraclefertilitysolutiontempl1@gmail.com or miraclefertilitysolutiontemple@yahoo.com or through his website: http://miraclefertilityso.wix.com/dr-sam You can also contact him through his mobile: +2348110496031, Contact him now for love spell to bring back your ex lover and pregnancy spell he is the best spell caster and he is the best solution to all relationship problems....

Hello friends, I'm Jeremy Micheal from USA. I want to share my testimony and how grateful I am since my lover came back to me because of the great help from a powerful spell caster DR. SAM whose email address is [ miraclefertilitysolutiontemple@yahoo.com ] rendered to me. My girlfriend broke up with me on the first week of October last year because she thought I was cheating on her, she told me that her friends has been telling her that I have been seeing someone else when she is not around. I tried to make her understand that her friends are lying to her but she did not give me the chance to explain to her this was how she left me. After a month of our breakup I tried to live a normal life without her but it was very hard for me to cope then I decided to contact DR. SAM after seeing several testimonies about his work every single blog I log into via his email address miraclefertilitysolutiontemple@yahoo.com which I came across on January 2nd 2016 during my search looking for help on how to get my lover back. DR. SAM then cast a love spell for me and made my lover to come back to me within the period of 48 hours. With this great joy in my heart I want to say a big thanks to DR. SAM. If any one needs such help don’t wait all life time to get help in getting back your lover contact DR. SAM now on his personal email : miraclefertilitysolutiontempl1@gmail.com or miraclefertilitysolutiontemple@yahoo.com or through his website: http://miraclefertilityso.wix.com/dr-sam You can also contact him through his mobile: +2348110496031, Contact him now for love spell to bring back your ex lover and pregnancy spell he is the best spell caster and he is the best solution to all relationship problems....

Hello friends, I'm Jeremy Micheal from USA. I want to share my testimony and how grateful I am since my lover came back to me because of the great help from a powerful spell caster DR. SAM whose email address is [ miraclefertilitysolutiontemple@yahoo.com ] rendered to me. My girlfriend broke up with me on the first week of October last year because she thought I was cheating on her, she told me that her friends has been telling her that I have been seeing someone else when she is not around. I tried to make her understand that her friends are lying to her but she did not give me the chance to explain to her this was how she left me. After a month of our breakup I tried to live a normal life without her but it was very hard for me to cope then I decided to contact DR. SAM after seeing several testimonies about his work every single blog I log into via his email address miraclefertilitysolutiontemple@yahoo.com which I came across on January 2nd 2016 during my search looking for help on how to get my lover back. DR. SAM then cast a love spell for me and made my lover to come back to me within the period of 48 hours. With this great joy in my heart I want to say a big thanks to DR. SAM. If any one needs such help don’t wait all life time to get help in getting back your lover contact DR. SAM now on his personal email : miraclefertilitysolutiontempl1@gmail.com or miraclefertilitysolutiontemple@yahoo.com or through his website: http://miraclefertilityso.wix.com/dr-sam You can also contact him through his mobile: +2348110496031, Contact him now for love spell to bring back your ex lover and pregnancy spell he is the best spell caster and he is the best solution to all relationship problems....

Hello friends, I'm Jeremy Micheal from USA. I want to share my testimony and how grateful I am since my lover came back to me because of the great help from a powerful spell caster DR. SAM whose email address is [ miraclefertilitysolutiontemple@yahoo.com ] rendered to me. My girlfriend broke up with me on the first week of October last year because she thought I was cheating on her, she told me that her friends has been telling her that I have been seeing someone else when she is not around. I tried to make her understand that her friends are lying to her but she did not give me the chance to explain to her this was how she left me. After a month of our breakup I tried to live a normal life without her but it was very hard for me to cope then I decided to contact DR. SAM after seeing several testimonies about his work every single blog I log into via his email address miraclefertilitysolutiontemple@yahoo.com which I came across on January 2nd 2016 during my search looking for help on how to get my lover back. DR. SAM then cast a love spell for me and made my lover to come back to me within the period of 48 hours. With this great joy in my heart I want to say a big thanks to DR. SAM. If any one needs such help don’t wait all life time to get help in getting back your lover contact DR. SAM now on his personal email : miraclefertilitysolutiontempl1@gmail.com or miraclefertilitysolutiontemple@yahoo.com or through his website: http://miraclefertilityso.wix.com/dr-sam You can also contact him through his mobile: +2348110496031, Contact him now for love spell to bring back your ex lover and pregnancy spell he is the best spell caster and he is the best solution to all relationship problems....

I've been really depress and been in so much pains after my wife left me. Our son is just 8 without her mother. Life can be very displeasing especially when i try every way possible to get her back and all i got is been scammed by this fake Spiritual Spell Casters.... I'm new on this spell stuff but after talking and chatting with Dr. Trust then i realize he is the man i can completely trust. I know there are many of you out there who are in the same problem too and also looking for a real spell caster that can give wealth and bring back your love again.. Dr. Trust is real and in just 2 days of his spell my whole story got turn around and things started to be as before.

 

I followed his advice and Spell instructions, and fortunately, I'm a success story! Kathy is back now and im so glad our son got to see her mother again. Now we're better than ever. Dr. Trust spell really worked and he has been very helpful, and I can't believe it worked so well! I'm honestly, still in shock! :) If you feel like your relationship is salvageable, and you need help contact him .. It never too late ((Ultimatespellcast@yahoo.com or Ultimatespellcast@gmail.com WEB SITE: http://ultimatespellcast8.wix.com/ultimatespellcast OR CALL +2348156885231

Am here to testify what this great spell  caster done for me. i never believe in spell casting, until when i was was tempted to try it. i and my husband have been having a lot of problem living together, he will always not make me happy because he have fallen in love with another lady outside our relationship, i tried my best to make sure that my husband leave this woman but the more i talk to him  the more he makes me fell sad, so my marriage is now leading to divorce because he no longer gives me attention. so with all this pain and agony, i decided to contact this spell caster to see if things can work out between me and my husband again. this spell caster who was a woman told me that my  husband is really under a great spell that he have been charm by some magic, so she told me that she was going to make all things normal back. she did the spell on my husband and after 5 days my husband changed completely he even apologize with the way he treated me that he was not him self, i really thank this woman her name is Dr Aluta she have bring back my husband back to me i want you all to contact her who are having any problem related to marriage issue and relationship problem she will solve it for you. her email is traditionalspellhospital@gmail.com she is a woman and she is great. wish you good time.He cast spells for different purposes like

hi

Hey! get ex Lover back fast by Dr.Unity the best spell caster online that is powerful and genuine. My boyfriend of  4yr broke up with me i have cried my self to sleep most of the nights and don’t seem to concentrate during lectures, sometimes I stay awake almost all night thinking about him and start to cry all over again.Because of this I end up not having energy for my next day’s classes ,my attendance has dropped. Generally he is a very nice guy ,he ended it because he said we were arguing a lot and not getting along.He is right we’ve been arguing during the pregnancy a lot .After the break up I kept ringing him and telling him I will change.I am in love with this guy and he is the best guy I have ever been with.I’m still hurt and in disbelief when he said he didn’t have any romantic feelings towards me anymore that hurt me faster than a lethal syringe.He texts me now and then mainly to check up on how am doing with the pregnancy,he is supportive with it but it’s not fair on me, him texting me as I just want to grieve the pain and not have any stress due to the pregnancy.i was really upset and i needed help, so i searched for help online and I came across a website that suggested that Dr Unity can help get ex back fast. So, I felt I should give him a try. I contacted him and he told me what to do and i did it then he did a spell for me. 28 hours later, my bf came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my bf are living together happily again..All thanks to Dr Unity. If you have any problem contact Dr.Unity now and i guarantee you that he will help you. Here’s his contact.Email him at: Unityspelltemple@gmail.com ,you can also call him or add him on Whats-app: +2348071622464 , His website: http://unityspelltemple.yolasite.com .Thank you so much for reading Sonia Williams from England.

 

 

 

My names is Adams Helen am from USA i want to use this opportunity to thank Dr Trust the great doctor who bring back my husband which makes me very happy today so i could not keep the wonderful work he has done for me so i decide to share it with you all because he is real not like those who eat up my money and never do anything for me, i have 2 lovely kids for my husband, about 3 years ago my husband and i has been quarreling about some things he is doing that he had not been doing before,like keeping late at night and drinking i don't know that my husband is having a secret affair with a lady close to my street they do meet after work at one hotel,one day i felt that this is too much to bear then i confronted him one night but he did not listen instead he beat me up in front of our kids then he finally left me for the lady. i felt my life was over and my kids thought they will never see their father again. i tried to be strong just for the kids but i couldn’t control the pains that torments my heart, my heart was filled with sorrows and pains because i was really in love with my husband. Every day and night i think of him and i always wish he will come back to me, until one day i met a good friend of mine that was also in a situation like me but her problem was her ex-boyfriend who she had an unwanted pregnancy for and he refused to take responsibility and dumped her. she told me that mine was a small case and that i shouldn’t worry about it at all so i asked her what was the solution to my problems and she gave me this great Doctor email address i was doubting if this man was the solution,because i have tried so many fake Doctor on the internet but they only eat up my money and never work for me so i contacted this great man and he told me what to do and i deed them all, he told me to wait for just 42 hours and that my husband will come crawling on his kneels just for forgiveness so i faithfully deed what this great man asked me to do and for sure after 12hours i heard a knock on the door i went and open the door, in a great surprise i saw him on his kneels and i was speechless, when he saw me, all he did was crying and asking me for forgiveness, from that day, all the pains and sorrows in my heart ran away,since then i and my husband and our lovely kids are living happily.that is why i want to say a big thanks to Dr Trust This great man made me to understand that there is know problem on earth that has no solution so please if you know that you have any relationship problem, i will advise you to contact this great doctor through his mail

 

Ultimatespellcast@yahoo.com or Ultimatespellcast@gmail.com

Web site: http://ultimatespellcast8.wix.com/ultimatespellcast 

Call +2348156885231

My husband is back and am so Excited My life became devastated when my husband sent me packing, after 8 years that we have been together. I was lost and helpless after trying so many ways to make my husband take me back. One day at work, i was absent minded not knowing that my boss was calling me, so he sat and asked me what its was all about i told him and he smiled and said that it was not a problem. I never understand what he meant by it wasn't a problem getting my husband back, he said he used a spell to get his wife back when she left him for another man and now they are together till date and at first i was shocked hearing such thing from my boss. He gave me an email address of the great spell caster who helped him get his wife back, i never believed this would work but i had no choice that to get in contact with the spell caster which i did, and he requested for my information and that of my husband to enable him cast the spell and i sent him the details, but after two days, my mom called me that my husband came pleading that he wants me back, i never believed it because it was just like a dream and i had to rush down to my mothers place and to my greatest surprise, my husband was kneeling before me pleading for forgiveness that he wants me and the kid back home, then i gave Happy a call regarding sudden change of my husband and he made it clear to me that my husband will love me till the end of the world, that he will never leave my sight. Now me and my husband is back together again and has started doing pleasant things he hasn't done before, he makes me happy and do what he is suppose to do as a man without nagging. Please if you need help of any kind, kindly contact Happy for help and you can reach him via email: happylovespell2@gmail.com call +2348133873774 about his service and web site: http://happyspelltemple.webs.com/

Excited and extremely happy, and thankful that my marriage with my husband has been restored. me and my husband have been married of 22 years together 23. After i found him texting a coworker and questioned him, he said they were just friends but 3 wks later he told me he didnt love me anymore that he was in love with her and that i made him feel bad about himself and she didnt. He left home for 2 wks came home and left 2 wks later. Been gone for 3 1/2 months now. Hes been going to bars, calling women, lying like crazy, drinking like a fish and hasnt spoken to the kids the whole time hes been gone. His whole personality has changed. We believe he is going thru some sort of mid life crisis. Its crazy, he is acting like a person that we dont know anymore. Is it possible to get my marriage back. Because I know that he is going thru some crazy thing right now Im finding it very hard to let go. I still love him. How can I save my marriage and family when my husband is in the middle of a mid life crisis and wont listen to my or anyone else. We are so confused. i try to communicate with him but still hang off the phone on me,I love my family. and my husband and i need to keep my marriage save with him from other women so i have to seek for a love spell to keep our marriage stronger and safe so going online one day on facebook, i saw a prayer point, and a website say if you need your ex back, save your marriage, and fight your husband from divorce. i was so very happy a hopeful again that i can get back with my husband after i saw this website so i read this testimony of this website on how he help save his marriage nd i was excited to give a try so i contacted him and give him all the reason why i need his help, and he assured me that with-6 good hours of his spell that my husband will come back home to me so i believe and trust him coz he was like a father to me also a man of his words so today am happy that my husband who has been away for 3 1/2 months now with his coworker is back home with apology plz you all should help me and thank Dr happy he really save my life and my marriage so email him if you need help also on happylovespell2@gmail.com call +2348133873774 about his service and web site: http://happyspelltemple.webs.com/

Hi everyone, I'm so excited.My ex-boyfriend is back after a breakup,I’m extremely happy that will are living together again.My name is Mary Wilkie from England.My boyfriend of a 4yr just broke up with me and am 30 weeks pregnant.I have cried my self to sleep most of the nights and don’t seem to concentrate during lectures sometimes I stay awake almost all night thinking about him and start to cry all over again.Because of this I end up not having energy for my next day’s classes ,my attendance has dropped and am always in uni and on time.Generally he is a very nice guy ,he ended it because he said we were arguing a lot and not getting along.He is right we’ve been arguing during the pregnancy a lot .After the break up I kept ringing him and telling him I will change.I am in love with this guy and he is the best guy I have ever been with.I’m still hurt and in disbelief when he said he didn’t have any romantic feelings towards me anymore that hurt me faster than a lethal syringe.He texts me now and then mainly to check up on how am doing with the pregnancy,he is supportive with it but it’s not fair on me, him texting me as I just want to grieve the pain and not have any stress due to the pregnancy.i was really upset and i needed help, so i searched for help online and I came across a website that suggested that Dr Unity can help solve marital problems, restore broken relationships and so on. So, I felt I should give him a try. I contacted him and he told me what to do and i did it then he did a spell for me. 28 hours later, my bf came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my bf are living together happily again.. All thanks to Dr Unity. If you have any problem contact Dr.Unity now and i guarantee you that he will help you.Email him at: Unityspelltemple@gmail.com ,you can also call him or add him on Whats-app: +2348071622464 ,His website: http://unityspelltemple.yolasite.com .

Real & Powerful Love spell to get your ex back fast.I’m extremely happy that my broken Marriage has been restored…"We recently made up, even though it was difficult. It's been more than a month now, and everything feels like it’s returned to normal. He has begun to treat me better, and it’s been a healing process for both of us. The nightmare that had lasted for almost 2 years before we broke up is finally over. It’s like we fell in love all over again! We’ve both put the past behind us, and are trying to move forward – and for the first time in a long time, the future looks a lot brighter.I can’t express in words how grateful I am Dr Unity! It’s like we’ve finally rediscovered those things about each other that made us fall in love in the first place. All of the worrying and stress has simply vanished. Thank you Dr Unity for saving my broken Marriage and brought my husband back to me!".Me and my husband are living together happily again.. All thanks to Dr Unity. If you have any problem contact Dr.Unity now and i guarantee you that he will help you.Email him at: Unityspelltemple@gmail.com ,you can also call him or add him on whats-app: +2348071622464.Sarah, 26 years, Texas, USA.

Hi everyone, I'm so excited.My ex-boyfriend is back after a breakup,I’m extremely happy that will are living together again. My name is Mary Wilkie from England.My boyfriend of a 4yr just broke up with me and am 30 weeks pregnant.I have cried my self to sleep most of the nights and don’t seem to concentrate during lectures sometimes I stay awake almost all night thinking about him and start to cry all over again.Because of this I end up not having energy for my next day’s classes ,my attendance has dropped and am always in uni and on time.Generally he is a very nice guy ,he ended it because he said we were arguing a lot and not getting along.He is right we’ve been arguing during the pregnancy a lot .After the break up I kept ringing him and telling him I will change.I am in love with this guy and he is the best guy I have ever been with.I’m still hurt and in disbelief when he said he didn’t have any romantic feelings towards me anymore that hurt me faster than a lethal syringe.He texts me now and then mainly to check up on how am doing with the pregnancy,he is supportive with it but it’s not fair on me, him texting me as I just want to grieve the pain and not have any stress due to the pregnancy.i was really upset and i needed help, so i searched for help online and I came across a website that suggested that Dr Unity can help solve marital problems, restore broken relationships and so on. So, I felt I should give him a try. I contacted him and he told me what to do and i did it then he did a spell for me. 28 hours later, my bf came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my bf are living together happily again.. All thanks to Dr Unity. If you have any problem contact Dr.Unity now and i guarantee you that he will help you.Email him at: Unityspelltemple@gmail.com ,you can also call him or add him on whats-app: +2348071622464 ,His website: http://unityspelltemple.yolasite.com .

GREETINGS everyone.. My name is Sharon Davis i will never forget the help Dr Isikolo rendered to me in my marital life. i have been married for 5 years now and my husband and i love each other very dearly . after 3 years of our marriage my husband suddenly change he was having an affair with a lady outside,i notice it then i was praying for divine intervention the thing became more serious i told my pastor about it we prayed but nothing happen. my husband just came home one day he pick up his things and left me and the kids to his mistress outside at this time i was confuse not knowing what to do again because i have lost my husband and my marriage too. i was searching for help in the internet, i saw many people sharing testimony on how Dr Isikolo help them out with their marital problems so i contacted the email of Dr Isikolo i told him my problem and i was told to be calm that i have come to the right place were i can get back my husband within the next 24hours. He told me what went wrong with my husband and how it happen.that they will restored my marriage. to my greatest surprise my husband came to my office begging me on his knees that i should find a place in my heart to forgive him,that he will never cheat on me again. i quickly ask him up that i have forgiven him.friends your case is not too hard why don't you give Dr Isikolo a try they work surprises because i know they will help you to fix your relationship with your ex partner. i thank god for using Dr Isikolo to save my marriage. Contact him via Email: ( isikolosolutionhome@gmail.com ) Or Reach him on whats-app: +2348133261196

Hello to all my viewers am Hiu Lawson from USA I want to use this opportunity to thank Dr Kakuta who help me to won sum of $66 million dollars. thanks Dr KAKUTA for helping me to win the lottery.I have been playing the lottery for the past 5 years now and i have never won. Ever since then i have not been able to win and i was so upset and i need help to win the lottery. so i decided to go online and search for help,there i saw so many good testimony about this man called Great Dr KAKUTA of how he have cast lucky spell lotto for people to win the lottery.I contact him also and tell him i want to win a lottery, he cast a spell for me which i use and i play and won $66 million dollars. I am so grateful to this man,just in-case you also need him to help you win,you can contact him through his email: Kakutaspellz@gmail.com and he will surely help you or call +2348168199202http://kakutaspellz.wixsite.com/kakutatemple/contact

My name is tucker stacey.This is a very joyful day of my life because of the help Dr.Trust has rendered to me by helping me get my ex husband back with his magic and love spell. i was married for 6 years and it was so terrible because my husband was really cheating on me and was seeking for a divorce but when i came across Dr.Trust email on the internet on how he help so many people to get thier ex back and help fixing relationship.and make people to be happy in their relationship. i explained my situation to him and then seek his help but to my greatest surprise he told me that he will help me with my case and here i am now celebrating because my Husband has change totally for good. He always want to be by me and can not do anything without my present. i am really enjoying my marriage, what a great celebration. i will keep on testifying on the internet because Dr.Trust is truly a real spell caster. DO YOU NEED HELP THEN CONTACT DOCTOR TRUST NOW VIA EMAIL: Ultimatespellcast@gmail.com or call +2348156885231 or ultimatespellcast@yahoo.com. He is the only answer to your problem and make you feel happy in your relationship. his Via web sit: http://ultimatespellcast8.wix.com/ultimatespellcast  

My name is adu hope, I am from Canada, I have great joy in me as i am writing this testimony about the great man called Dr,UZOYA When my lover left me i never taught that i will be able to get him back after all he has put me through, But i am so happy that after the interference of Dr,UZOYA i was able to get my lover back after 48 hours and i can proudly say that who ever need help in getting there lover back should contact Dr,UZOYA on these contact details below driraborspellcaster@gmail.com for proper understanding of what i have just witness. And i promise that he will help you as he help me. call +13019098775

My name is Adams Helen from United States, I want to quickly tell the world that there is a real on line spell caster that is powerful and genuine, His name is DR TRUST, He helped me recently to reunite my relationship with my husband who left me, When i contacted DR TRUST he cast a love spell for me and my husband who said he doesn't have anything to do with me again called me and started begging me. he is back now with so much love and caring. today i am glad to let you all know that this spell caster have the powers to bring lovers back. because i am now happy with my husband.  To anyone who is reading this article and needs any help, DR. TRUST can also offer any types of help like Reuniting of marriage and relationship, Curing of all types of Diseases, Court Cases, Pregnancy Spell, Spiritual protection and lot's more. You can contact him Via this email Ultimatespellcast@yahoo.com or ultimatespellcast@gmail.com call him +2348156885231. 

Fantastic read! Great work, it's such an education piece for everyone to learn about the world of UX. I hope every technologist and business exec is reading this as it let's them understand the broadness of the field.

I wrote a blog post on the perspectives of technologists and business exec: http://www.ashishpatil.com/benefits-of-investing-in-ux-design/

I agree with everything you say but there is one problem. I am on your side. My client, the one who can spell UX but doesn't know much else about it is locked in the old "tested" ways and it takes a lot of hard work on my side to give clear examples that relate to their product and demonstrate how doing things differently can have a massive impact on the results. That may actually start to educate clients and gain appreciation for what the UX field is all about, and even then it make take a project or two before the heads start turning.

Great, concise post!
I might push back a little on "There is no process" though. I think there are a lot of things that UX professionals do and agree on. For instance: research, design, test, iterate. Unless there are great exceptions (and sometimes there are). But, there are also exceptions, sometimes, when following Six Sigma processes. I think it's hard to point to any established field and say they don't have processes.

I personally think 'UX Unicorn' is a misleading term. It usually refers to someone who knows some interaction design, some visual design, can also do some coding etc. Sure, this is a good combo of skills to have, but in terms of really 'doing it all' when it comes to UX, this is very misleading.

Is this person also an expert in ethnography, interviewing, iterative testing, copywriting, human-computer interaction, usability, cognitive science, research methodology etc. etc.? Probably not. It really suggests UX is much narrower than it really is.

I think you got that wrong.
While I'm also not fond of the "UX Unicorn" moniker, when used, it should refer to a person comfortably filling a UX design, UX architect or UX researcher persona (no pun intended).

What you refer seems to be a UX designer who can also prototype, that's pretty good, but not a unicorn :)
Maybe there's too many people calling themselves that?