Great post by Seth Godin this morning that is summed up with this: “By a factor of three, what you do is not nearly as important as how it makes people feel.” That should be the mantra of user experience. Read the full post.

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nice heads-up, thanks!

Fixed. Thanks Steve!

FYI, your link to Seth Godin’s site is broken; the link points to “http://www.uxmag.com/www.sethgodin.typepad.com” but it should just point to http://www.sethgodin.typepad.com/ .
HTH