This site isn’t as much about reading than it is about listening. More Winamp than website, it focuses its attention on the music with an integrated streaming audio player sporting a customizable playlist. The navigation even mimics the iPod’s sliding animation.
Onyro have been working with EMI since 2000 and while they are the first to admit that working for the label is a dream gig the expectations that come with it are also quite daunting, “designing the site for a label which has artists such as Paul Van Dyk and Deepdish, people’s music we listen to everyday, was very exciting and we knew we had to try our best. The positiva project started about a year ago with initial designs being sent back and forth. Positiva has a huge heritage from the early UK Dance scene and many of us can remember their logo from record sleeves.”
Most of the time was spent developing the audio player which initially handled video playback. Due to conversion issues Flash video was replaced with RealVideo and Windows Media playback. “EMI couldn’t convert the videos to Flash for launch”, says Anthony Kyriazis, Onyro’s creative managing director. “EMI is looking into switching video technologies by the middle of this year and will focusing on using Macromedia Flash technology.”
ABOUT THE AUTHOR(S)
As Principal and Managing Director in Method's New York studio, Ted drives the creative approach to projects and helps manage the office overall. Ted brings broad-based experience in the design profession and has worked in diverse industries, including consumer electronics, retail financial services, publishing, enterprise information technology, and media and entertainment.
Surrounded by architects while growing up, Ted developed a profound interest in the form, use, and meaning of the buildings and products that surround us. As an undergraduate, he studied international politics and Spanish language and literature. Earning his Masters of Design at IIT's Institute of Design, Ted brought his passion for understanding people and culture together with the careful crafting of communications, information, and user interfaces.