UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 334 June 13, 2008

New Yahoo Logo Spotted in the Wild

Has anyone else seen Yahoo’s rumored new logo? While I do like the re-thinking of the logo overall but I’m not sure messing with one of the web’s oldest and most recognizable brands is a great idea at this point.

Maybe it’s just a way to deal with all the turmoil at the company lately.

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Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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