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The new London 2012 logo looks like a Wham! album cover, the presentation video looks like Queen’s A Kind of Magic video. The rebranding could have included changing 2012 to 1986. To be fair, the brand has plenty of time to grow on us in 5 years — that’s if it survives this long, the press has been universally pretty negative.

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The video has been removed because it may cause epileptic fits but you can still catch the original version on YouTube — unmissable.

The video has been removed because it may cause epileptic fits but you can still catch the original version on YouTube — unmissable.