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Defining and Informing the Complex Field of User Experience (UX)

London 2012 brand video

Article No. 195 June 5, 2007

London 2012 brand video

The new London 2012 logo looks like a Wham! album cover, the presentation video looks like Queen’s A Kind of Magic video. The rebranding could have included changing 2012 to 1986. To be fair, the brand has plenty of time to grow on us in 5 years — that’s if it survives this long, the press has been universally pretty negative.

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ABOUT THE AUTHOR(S)

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Alex Schleifer

Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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June 6, 2007

The video has been removed because it may cause epileptic fits but you can still catch the original version on YouTube — unmissable.

June 5, 2007

The video has been removed because it may cause epileptic fits but you can still catch the original version on YouTube — unmissable.

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