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Latest Articles

Behavioral Design: What Is It? And Why Should You Learn To Apply It?

  • Behavioral Science, Conversational Design, Design, Design Theory, Psychology and Human Behavior, The rise of design

The opposite direction is the right one.

Article by Marcelo Brum
IDEAS IN BRIEF
Behavioral Design: What Is It? And Why Should You Learn To Apply It?
  • The article introduces the concept of Behavioral Design, emphasizing the importance of understanding cognitive biases and delivering value to all parties involved in the user experience.
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4 min read

How AI and View-Masters are Helping Us Reimagine the Future

  • 3D Graphics and Interfaces, Artificial Intelligence, Conversational Design, Design, Government and Public Services, Presentations, Technology, The rise of design
Article by Jenna Fizel
IDEAS IN BRIEF
How AI and View-Masters are Helping Us Reimagine the Future
  • The article discusses how IDEO used AI tools to create retrofuturistic View-Master-style images for a futuring workshop on post-COVID D.C., with physical prints evoking visions of a greener, more connected future for the city.
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3 min read

7 Steps to Better Customer Experience (CX)

  • Customer Experience, Emotion, Marketing and Brand, Strategy, The Business of UX
Article by Sara Fortier
IDEAS IN BRIEF
7 Steps to Better Customer Experience (CX)
  • The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.
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7 min read

Has Digital Strategy Become A Synonym for Dark Pattern?

  • Design, Human factors, Privacy and Data Security, Short News, Strategy, UX Education

What started out as a joke became a personal observation of how creators and companies use dark patterns and explain it as a successful digital strategy. It seems that we are all alright with that and even applaud it. I think that needs to change.

Article by Robin Fransz
IDEAS IN BRIEF
Has Digital Strategy Become A Synonym for Dark Pattern?
  • The article sheds light on the pervasive use of dark patterns in digital design and challenges the acceptance and applause they receive.
  • With personal anecdotes and insights, the author underscores the need for change, ethical considerations, and data-driven decision-making to prioritize user advocacy.
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4 min read

The Hidden Magic of UX: Unraveling the Feng Shui Connection

  • Conversational Design, Design, Design Theory, The rise of design, Things UX People Like, UX Education, UX World Changing Ideas

Harnessing Ancient Wisdom for Extraordinary User Experiences.

Article by Anurag Sen
IDEAS IN BRIEF
The Hidden Magic of UX: Unraveling the Feng Shui Connection
  • The article delves into the enchanting connection between UX design and the ancient wisdom of Feng Shui.
  • The author explores how the integration of Feng Shui principles can transform user experiences, creating harmonious digital journeys that evoke tranquility, balance, and a deep connection with users.
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3 min read

Designing Materials for Better Storytelling with Generative AI

  • Artificial Intelligence, Design

Part of a series on prototyping with generative AI.

Article by Juliette Laroche
IDEAS IN BRIEF
Designing Materials for Better Storytelling with Generative AI
  • This article discusses the role of materials in product design, the concept of designing new materials, and the use of digital tools and AI in material development.
  • The author highlights the impact of materials on product storytelling and encourages designers to consider materials in their design process, envisioning a desired world through material design.
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4 min read
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