ARTICLE NO. 232 November 08, 2007
If Taglines Were Honest
Smart list of honest taglines. My favorite: “Southwest Airlines: On your marks, get set, find a seat!” These would be far more effective and memorable than what most companies come up with. Reminds of the Dudley Moore movie where a group from a psychiatric ward write honest ads. “Metamucil. It makes you go to the bathroom”
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