If Taglines Were Honest
Smart list of honest taglines. My favorite: “Southwest Airlines: On your marks, get set, find a seat!” These would be far more effective and memorable than what most companies come up with. Reminds of the Dudley Moore movie where a group from a psychiatric ward write honest ads. “Metamucil. It makes you go to the bathroom”
ABOUT THE AUTHOR(S)
Lis Hubert is a Strategy & UX Consultant based here in NYC. Her passion lies in helping people and companies of all types make their products and services easier and more enjoyable to use. Lis has worked with clients such as ESPN Mobile, NBA.com, Google, Weight Watchers, and MTV Networks and has recently signed on as Chief Experience Officer at 8coupons.com.