ABOUT THE AUTHOR(S)
Kristina Halvorson is the CEO and Founder of Brain Traffic a content strategy consultancy. She is the author of Content Strategy for the Web, the host of the 5by5 podcast Content Talks, and the founder of Confab: The Content Strategy Conference. She speaks about content strategy at conferences all over the world, and she is always happy to come home to St. Paul, Minnesota. She can be found on Twitter as @halvorson.