UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 367 July 16, 2008

Google's Social Search UI

Google seems to be testing out Digg-like features which would allow users to rate and comment search results. Building social features around it’s search is to many the next step for Google. This would essentially add human-powered indexing to Google’s engine — huge. See the video.

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Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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Me.dium recently released a search engine that does similar things. Instead of having to vote on a search results information is compiled on where people are on the internet. This allows the engine to show the hottest most relevant sites that people are actually spending time on. The more people involved, the better the results. The easiest way to become an influencer of these results is to download one of their toolbars or social sidebar.

Me.dium’s Social Search, which leverages the Yahoo! Search BOSS platform, provides an entirely new level of information on top of traditional search. Me.dium’s Social Search harnesses the activity of the crowds to let you find information that has relevance based on what people are actually surfing right now.

Me.dium’s technology lets the inherent activity of real people – not robotic crawlers – determine relevance. Me.dium’s Social Search results show what people are surfing and find interesting, right now. While other search engines base relevance on how content links across pages, Me.dium’s Social Search shows you the most popular news, reviews, pictures and videos that other people are actually looking at in relation to your search term. And as the activity of the people online changes, so do the search results.