UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 151 April 13, 2007

Google Buys Doubleclick

Google just acquired Doubleclick Inc. for 3.1 Billion. Click here for press release. What is more interesting is that Microsoft was also in the bidding and lost out… again.

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This pretty much means the Google’s become the web’s ad publisher. Brilliant move for them.

This pretty much means the Google’s become the web’s ad publisher. Brilliant move for them.