The FWA announced their long awaited 2006 award winners. The FWA Site of the year is none other than the hilarious Philips Body groom followed by the FWA People’s choice which was awarded to the engaging Audi R8 site. Congratulations!
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Here’s a good usability test scenario: “Who is FWA? Go to their website at http://www.thefwa.com/ and see how long it takes you to find that out. (Notify the facilitator when you are done.)”
Mike Hughes: To be totally honest, it was quite simple and fast. Top Navigation: “About > General Info”...
If I’m reading your post correctly, you probably think of flash content sites the same way I do. Not necessarily good for the user. We often see an exaggerated use of flash, just for the sake of using flash. I prefer standard XHTML/CSS for all things content. My favorite sites are in fact the NY times, Business Week and El Pais (although I can’t read Spanish) and the recently redesigned Time.com
But as far as any flash based content site available on the Internet today, I think the FWA comes second in my list, just after the Road Runner site.
I’ve gotta agree with Mike on this one. That was my first time on the FWA site and it’s terrible. Horrendous font selection, no scroll bars, poor IA (sorry, General Info is not easy to find among the 20 or so 2nd level nav items). It completely breaks every rule of standard web interaction. I couldn’t get away fast enough. Flash, DHTML, whatever, it’s just plain bad.
lol. tastes differ. big time. FWA is near the top of my weekly design digest spree.
@ Lorne: no scroll bars, huh? Did you try using your mouse wheel? i bet www.dontclick.it will drive you nuts then. :)
XHTML/CSS is good, but there are areas where Flash is just the only way to keep you entertained: graphic-rich entertainment-oriented sites (such as movie sites, for instance) – their entire goal is to captivate attention and incite interest in the product. How many times did you go back to a movie web site? I bet most of us visit it only once – you either go see that movie or not. purpose served.
Though I fully agree that content-driven sites should stick to HTML.