UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 214 August 9, 2007

FT Bowen Craggs Index

The FT Bowen Craggs Index measures corporate website effectiveness and is a fascinating read. Interestingly, the top 10 consists of 8 European and only 2 US companies. I can’t say that I’m particularly surprised — large European corporations seem to be far more eager (able?) to innovate and take risks online while many of their US counterparts remain stagnantly safe.


User Profile

Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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