When I was 12, my dad taught me to drive in a 1979 VW Rabbit Diesel with a 4-speed manual transmission. We were on a dirt road back near a so-called “holler” in West Virginia. After he explained to me the various levers, velocitators, and decelerators in a car of that pedigree, he told me what was actually important about driving:

“Drive for your passenger’s comfort."

It didn’t mean much to me at that moment—as our focus may have been on survival first, passenger comfort second—but, over the years, my father’s advice has seeped into almost every aspect of my professional life.

It turned up when I was working as a mechanic at an Audi dealer right after high school, where I realized that I loved the idea that someone brings you something broken and you fix it and give it back. A few years later, I went to culinary school because I wanted to own a restaurant—a vision that had very little to do with food, and everything to do with the experience and ambiance of dining there.

The next step was, naturally, a job as a bike messenger (we’ll get to coffee in a minute, I promise). I had no goals or ambitions within the industry when I started—I just wanted to ride my bike, deliver stuff, and look cool. I quickly realized, however, that when you deliver a package to someone who needs it, or you make a filing at the courthouse that seemed impossible, or you take a moment to chat with a bored receptionist, it makes people happy.

Blacktop Coffee

After starting and then selling my own bike messenger company, I knocked about in real estate and construction, which left me feeling unsatisfied and dejected. While talking to a friend with a little cafe, he shared some woes about a manager leaving and good help being hard to find, so I offered my services.

My first order of business was to learn about coffee. This was about 10 years ago, a time when really fuzzy, generally wrong information was passed down from snooty barista to snooty barista. It was evident pretty quickly that no one really knew where to start. I decided that if I was going to run a coffee shop, we were going to the best job possible.

It turned out that, after years of seemingly random occupations, I had found what I wanted to do. I wanted to open the best coffee company in the world, one that served the best cup of coffee anywhere as part of an unparalleled experience. That ambition and desire became Handsome Coffee Roasters, a roasting facility and coffee shop in downtown Los Angeles that made quite a name for itself before I left the company and it was sold to a larger coffee roaster.

Now—after sipping the rarefied air of coffee super stardom—I’m back to square one. A few weeks ago, when I opened a new espresso bar, Blacktop, I really had just one thing on my mind: something European, where people can stop in and have a drink—a little two-minute bright spot in their day—and go on to whatever's next. In other words, I wanted to create a perfect, single-serving customer experience. So far, it seems to be working out.

Tyler Wells - Blacktop Coffee

So, without further distraction, here are five lessons in customer experience coffee has taught me:

1. Without Customers, there is No Customer Service

It’s easy to forget that we’re ultimately making a product—in this case, coffee—for someone. It’s easy to think this process is so important in-and-of-itself that the customers will line up for it. I’ve actually worked at that place. There’s a very fine line between our precious customers trusting the experts (us), and feeling like they’re being lectured on their life choices … for $6 a cup.

2. The Experience is Most of the Product

At this point in the trajectory of coffee, you don’t have to look very hard to find really great coffee. I prefer to feel welcome and appreciated in a comfortable space … and by the way, I’ll have some coffee. I can think of only two businesses that I’ll patronize despite a difficult space and questionable experience: Bulgarini Gelato, which seems to employ a never ending stream of that squeaky-voiced kid from The Simpsons, and those bastards at Time Warner—they really have me by the balls. Beyond that, I’ll take a great time and pretty good food/drink/sensual massage over a great product served by assholes.

3. Meet People Where they Are

Allow them to opt in to your Android’s Dungeon of craft. I know you’re really excited about malolactic fermentation on this esoteric wine, but I’m just a guy who wants something good. Let’s keep it relevant to our customer base. How about you do all the hard nerd-related work so I can enjoy the benefits? And if I ask to join your nuanced world of small-batch dorkery, please welcome me with open arms.

4. Your Customers Will Be as Great or Awful as You Permit

I’m a big believer in setting some expectations in both directions. If you allow customers carte blanche to walk all over your business, they will. I’m living this as I type, though I’m not sure the Soup Nazi approach is any more effective. It’s nice to have some guardrails: “This is what we do here, and we’ll make reasonable efforts to accommodate you, but if we sell hamburgers and you want soup, maybe this isn’t the right fit.”

This was an amazing revelation at Handsome. We inadvertently weeded out the customers that didn’t get it and were rewarded with the greatest customers on the planet. JR Crosby of Ptarmak once told me, “You have to polarize to galvanize.” I’ve always liked the idea of getting a strong reaction from people. Everything to everyone is a very confusing mixed message.

5. Have a Purpose

Know who you want to please and please the hell out of them. Haters are predisposed to hating, as they say. All the haters in the world can’t take away how good it feels to delight someone who gets you.

All the haters in the world can’t take away how good it feels to delight someone who gets you

 

Photography by Michelle Mosqueda. Tuxedo provided by The Black Tux.

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I was very confuse when my lover that i married 11 years ago told me she needs a divorce simply because she fell in love with a guy she met in the bank, she took all her belongings and left my house even when i plead with her not to go but she insisted and left. It wasn't easy at all for me because i was in pain and couldn't go to  work or even eat, i did many research on the internet when i came across some beautiful testimony people shared about Doctor UZOYA so i quickly contacted him and told him my story, I never knew Doctor UZOYA could be so nice, he told me that my lover will come back to me within 24 hours and every thing happened just as  he said and then i concluded that i have found a God on Earth and i will continues to testify about him till Christ comes.u can contact him if u need any help: [driraborspellcaster@gmail.com] OR call him direct on +13019098775. thank u so much Dr,UZOYA

I want to use this medium to thank Dr UZOYA for helping me to get back my lover after she left me and the kids for 5 months to suffer.When she left,she told me that she don't love me again and she has found another man which she loved.I cry everyday because i love her so much and i decide to go the net for help when i saw a lady’s post of how Dr UZOYA help her to get her husband back who divorced her and i just say to myself let me give this Dr UZOYA a try and indeed he is wonderful he help me to get my lover back within 2days and my lover return to me and promise to love me forever and beg me for the pain she cost me. I will forever be grateful to you Dr UZOYA, and i will not stop to publish your name on the internet for people to see because you are so great.You can email him at [driraborspellcaster@gmail.com] OR call his telephone number on +13019098775 and he will also save your marriage.

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My name is VIVIAN, From Mary Land.. My world and my life is back!!! After one year of Broken relationship, my husband left me for know reason. I felt like my life was about to end i almost committed suicide, i was emotionally down for a very long time. (Thanks to a spell caster called Dr UZOYA), which i met on line. On one faithful day, as I was browsing through the Internet,I came across allot of testimonies about this particular spell caster. Some people testified that he brought their Ex lover back, some testified that he restores womb,cure cancer, HIV,and other sickness, some testified that he can cast a spell to stop divorce and so on. i also come across one particular testimony,it was about a woman called CINDY,she testified about how he brought back her Ex lover in less than two days, and at the end of her testimony she dropped Dr UZOYA e-mail address. After reading all these,I decided to give it a try.I contacted him and explained my problem to him, he told me In 48 hours my husband will came back to me. to my surprise my husband came to my house asking me to forgive him We solved our issues, and we are even happier than before..Is really a gifted man and i will not stop publishing him because he is a wonderful man... If you have a problem and you are looking for a real and genuine spell caster to solve all your problems for you. He's legit. Contact him on HIS EMAIL [driraborspellcaster@gmail.com] OR call him on +13019098775

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Dr Hope is a very genuine spell caster and a very unique and a powerful man of wisdom. Dr Hope brought back joy to my life and to my family again by bringing my husband back to me, by curing my sister's cancer disease and by also curing my cousin's hiv virus with his special powers. Dr Hope is really a gifted, amazing, and a very good man who truly knows how to do his job better and if not for him what would my life turn to? Dr Hope thank you so much and i will never stop talking about your great deeds. Words can not express how much good you have done for me and my family and i believe that even a thousand words won't be enough to describe your good great works. If you are in need of any spiritual help why not run to Dr Hope? just contact Dr Hope on his email: Ultimatesolutionhome55@yahoo.com  or you can also contact him on his web site on:

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Dr Hope is a very genuine spell caster and a very unique and a powerful man of wisdom. Dr Hope brought back joy to my life and to my family again by bringing my husband back to me, by curing my sister's cancer disease and by also curing my cousin's hiv virus with his special powers. Dr Hope is really a gifted, amazing, and a very good man who truly knows how to do his job better and if not for him what would my life turn to? Dr Hope thank you so much and i will never stop talking about your great deeds. Words can not express how much good you have done for me and my family and i believe that even a thousand words won't be enough to describe your good great works. If you are in need of any spiritual help why not run to Dr Hope? just contact Dr Hope on his email: Ultimatesolutionhome55@yahoo.com  or you can also contact him on his web site on:

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My name is Williams Lender i am very happy for the wonderful work dr Aziza has done for me i got married to my lovely husband last year and we have a lovely son. things was going well with us and we are living happily. until one day my husband started behaving in a strange manner i could not understand, i was very confused with the way he treat me and my son. later that month he did not come home again and he called me that he want a divorce, i asked him what have i done wrong to deserve this from him, all he was saying is that he want a divorce that he hate me and do not want to see me again in his life, i was sad and also frustrated i did not know what to do,i was sick for more than a week because of the divorce. i love him so much he his everything to me without him my life is incomplete. i told one of my child hood friend and she told me to contact a spell caster that she has listen to one woman who testify about dr Aziza and she has been hearing about him that i should try him i never believe in all this spell casting of a thing but i just say i should try if something will come out of it. i contacted Dr Aziza for the return of my husband to me, he told me that my husband have been taken by another woman. that she cast a spell on him that is why he hate me and also want to divorce me. then he told me that he has to cast a spell on him that will make him return to me and my son, he casters ted the spell and after a day my husband came back home and started apologizing he said that he love me so much that he did not know what happen to him that he left me. it was the spell that Dr Aziza casters ted on him that make him come back to me,right now am so happy again. thank you Dr Aziza for what you have done for me i would have been nothing today if not for your great spell. this is to every one who is facing divorces or heart break by your lover i want you to contact him now because he can do it for you his powers is great and don't have any side effect in the future contact him through his mail;drazizaspelltemple85@gmail.com contact him now on this contact 07087771434 and your problems will be solve for ever.once again thanks to dr AZIZA.

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Contact Dr Hope now because he is so real. Dr hope cured me of cancer and brought back my aunt's husband to her when he was in love with another lady. Dr hope words will not be able to express how much good you have done for us. Thank you dr hope. You can contact him now on his email: Ultimatesolutionhome55@yahoo.com or you can also contact him on his web site on:
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Contact Dr Hope now because he is so real. Dr hope cured me of cancer and brought back my aunt's husband to her when he was in love with another lady. Dr hope words will not be able to express how much good you have done for us. Thank you dr hope. You can contact him now on his email: Ultimatesolutionhome55@yahoo.com

Contact Dr Hope now because he is so real. Dr hope cured me of cancer and brought back my aunt's husband to her when he was in love with another lady. Dr hope words will not be able to express how much good you have done for us. Thank you dr hope. You can contact him now on his email: Ultimatesolutionhome55@yahoo.com or you can also contact him on his web site on:
http://ultimatesolutionho5.wixsite.com/dr-hope and he will help you. Contact him now so that you can also testify.

Dr Hope is a very genuine spell caster and a very unique and a powerful man of wisdom. Dr Hope brought back joy to my life and to my family again by bringing my husband back to me, by curing my sister's cancer disease and by also curing my cousin's hiv virus with his special powers. Dr Hope is really a gifted, amazing, and a very good man who truly knows how to do his job better and if not for him what would my life turn to? Dr Hope thank you so much and i will never stop talking about your great deeds. Words can not express how much good you have done for me and my family and i believe that even a thousand words won't be enough to describe your good great works. If you are in need of any spiritual help why not run to Dr Hope? just contact Dr Hope on his email: Ultimatesolutionhome55@yahoo.com  or you can also contact him on his web site on:

http://ultimatesolutionho5.wixsite.com/dr-hope     and he will help you. Contact him now and get your solution. Thank you Dr Hope for you are indeed a great man.

Dr Hope is a very genuine spell caster and a very unique and a powerful man of wisdom. Dr Hope brought back joy to my life and to my family again by bringing my husband back to me, by curing my sister's cancer disease and by also curing my cousin's hiv virus with his special powers. Dr Hope is really a gifted, amazing, and a very good man who truly knows how to do his job better and if not for him what would my life turn to? Dr Hope thank you so much and i will never stop talking about your great deeds. Words can not express how much good you have done for me and my family and i believe that even a thousand words won't be enough to describe your good great works. If you are in need of any spiritual help why not run to Dr Hope? just contact Dr Hope on his email: Ultimatesolutionhome55@yahoo.com  or you can also contact him on his web site on:

http://ultimatesolutionho5.wixsite.com/dr-hope     and he will help you. Contact him now and get your solution. Thank you Dr Hope for you are indeed a great man.

MY name is kapil weafer, I feel very happy to share my great and wonderful testimony with everyone on this site..: I was married for 4 years to my husband and all of a sudden another woman came into the picture he started hating me and he was abusive. but i still loved him with all my heart and wanted him at all cost.... He filed for divorce and my whole life was turning apart and i didn't know what to do, he moved out of the house and abandoned me and the kids... my very close friend told me about trying spiritual means to get my husband back and introduced me to a spell caster so i decided to try it. although i didn't believe in all those things then when he did the special prayers and spell, after 2 days, my husband came back and was pleading that he had realized his mistakes I just couldn't believe it, anyway we are back together now and we are happy in case anyone needs help here is his email address [driraborspellcaster@gmail.com] His spells is for a better life OR call his number +13019098775

I want to use this medium to thank Dr UZOYA for helping me to get back my lover after she left me and the kids for 5 months to suffer.When she left,she told me that she don't love me again and she has found another man which she loved.I cry everyday because i love her so much and i decide to go the net for help when i saw a lady’s post of how Dr UZOYA help her to get her husband back who divorced her and i just say to myself let me give this Dr UZOYA a try and indeed he is wonderful he help me to get my lover back within 2days and my lover return to me and promise to love me forever and beg me for the pain she cost me. I will forever be grateful to you Dr UZOYA, and i will not stop to publish your name on the internet for people to see because you are so great.You can email him at [driraborspellcaster@gmail.com] OR call his telephone number on +13019098775 and he will also save your marriage.

I have something to share with you!!! There is a great joy in my heart which I want to share with everyone. My name is ANITA. I had a misunderstanding with my lover last year which led us to break up and he never wanted to hear my voice again. He saw a beautiful woman which he find more prettier than me, but as time went on I met DR,UZOYA. He is a great spell caster (medicine man ). I contacted him through his email and explained everything to him. He said that I shouldn't worry, that my lover will come back to me on his knees begging for forgiveness. After everything was prepared he told me that my lover will come to me within 24 hours begging. My greatest joy now is that he actually came back to me and fell on his knees begging for forgiveness, and today we are happy. Do you have any problem with your loved one? u don't know what to do? worry no more because DR UZOYA can provide you with a spell to get him or her back. With the help of a spell just as he helped me. Contact DR UZOYA today via email for your spell: driraborspellcaster@gmail.com OR call him on +13019098775

Dr. UZOYA whose details are [driraborspellcaster@gmail.com] and {+13019098775} is the best love spell caster you can get online, there is know doubt about him, his spell is 100% sure that immediately after contacting him your relationship will be fixed and hence forth your relationship will be save and secured . i was once dumped by my lover for many months but immediately i contacted him my lover that dumped me for another man came back to me within 48 hours. i am telling you today that Dr.UZOYA whose details [driraborspellcaster@gmail.com] and +13019098775 is the best lover spell caster you can get as far as internet is concern.

My heart was crushed in early February this year 2015 and my marriage and Love life was completely muddled and broken down. I was so heart broken and i needed to put an end to the imbroglio that has affected my marriage for the past nine months because i and my kids needed my husband to be back home this Christmas. I knew fully well that I must learn to love myself before anything else and i knew he was meant for me with no doubt, because when we first met till after 14 years of our marriage, he was there for me. After our divorce, without a shadow of a doubt I do feel completely off balance and i was living each day with no direction and very little actual presence of myself, I felt like I was on auto pilot and I was wasting day after day all in pains.. And as of February 3rd, he started bringing in all the lies, the other women, etc. I knew I married for bigger reasons so I hope its just the fog of our issues that brought in the uncertainty. I always liked to keep an open mind, because ultimately, I just wanted everything to be ok with the 3 of us (my son my husband and myself) And Its has not been easy after all the times he's left. I just didn't want to keep falling deeper into the wrong direction. My divorce totally went into default in FEBRUARY. I was totally frustrated and i needed help from an online spell caster which Dr Onofe rendered to me completely. Finally I am writing this testimony to offer my thanks and deep gratitude to you Dr Onofe for keeping to your words and your promises in bringing him back to me in just 2 days of your powerful spell casting, and for using your gifted and great powers to bring him back today the 2nd of November 2015. Its an Amazing experience i had with Dr Onofe. His Email: onofetemple@yahoo.com His Website: http://onofetemple.wix.com/http you can also call him on his Telephone: +2349039585918

I never believed in spell casting, but After 6 years of dating, I still imagine how Dr Aza brought my ex lover back to me in just 24 hour. No one could have ever made me believe that there is a real spell caster that really work. am sandra by name,I want to quickly tell the world that there is a real on line spell caster that is powerful and genuine, His name is Dr Aza, He helped me recently to reunite my relationship when my ex lover who left me, When i contacted Dr Aza he cast a love spell for me and my ex lover who said he doesn't have anything to do with me again, he called me and started begging me. he is back now with so much love and caring. today i am glad to let you all know that this spell caster have the powers of bring lovers back. because i am now happy with my lover,and the most surprise,is that our love is very strong,every day is happiness and joy. and there is nothing like been with the man you love.i am so happy my love is back to me with the help of Dr.Aza if you have similar problem i will advice you to contact him ,he is there to help you and put a smile on your face. his email: azaspellcaster@gmail.com or you can whats app his line:+2348107155060

Hi my name is Lola Pratiwi am from Australia with this tears joy and happiness in my heart i want to say thanks to this great man Dr. Ogbefi of solutionoflovespelltemple@hotmail.com for what him has done for me , This is my story i was 28 years old when i married my husband and we were both living together happily no fighting . but i was not comfortable with this married because after 4 years of our married i have not be able to give my husband a child doctors reveal we are capable of bearing children but we have no child to call our child so i was worry thinking of what to do so i can be able to give birth. inside all my thinking for a solution for my problems my husbands families came and they accuse me for been a barring women so i have to leave their son alone so i was been push out of my husband house so i went crying looking for a solution to my problems because i love my husband very much and don’t want to loose to another woman so all my mind think is him so i cry all nite to get back with him . one Friday evening when browsing i came across a testimony shared by miss Sharon July how this Dr. Ogbefi helped her solved a similar problems so i decided to contact this man about my own problems and to my best surprise he also help me out and to day am happy not only because am with the man i loved but still because of i now have a child of my own .so for all this help from you Dr. Ogbefi of solutionoflovespelltemple@hotmail.com i want to say thank you once again so friends if you know you are into such or any kind of problem contact this man and i guess he will also help you out good bye contact him for you t get your lover back. solutionoflovespelltemple@hotmail.com And also Reach him on WhatsApp Number: +2348056932763 Thanks Dr Ogbefi

My name is adu hope, I am from Canada, I have great joy in me as i am writing this testimony about the great man called Dr,UZOYA When my lover left me i never taught that i will be able to get him back after all he has put me through, But i am so happy that after the interference of Dr,UZOYA i was able to get my lover back after 48 hours and i can proudly say that who ever need help in getting there lover back should contact Dr,UZOYA on these contact details below driraborspellcaster@gmail.com for proper understanding of what i have just witness. And i promise that he will help you as he help me. call +13019098775

I want to sincerely appreciate Dr porosky for bringing back my ex lover back to me my ex left me for over five months now but when i contacted Dr kporosky via drporoskysolutioncentre@gmail.com Dr porosky cast a returned spell on him in just 48hours my lover came back to me and apologize to me.today will are living peacefully and we both are preparing for marriage coming up soon, all with the help of Dr kporosky contact him now to have your lover back.once again the email address drporoskysolutioncentre@gmail.com

I almost lost my marriage until i came across the great Dr Obodo who help me to cast a spell to bring Her back in less than 48Hours, Doc is a friend, a father to all and also his kind. dropping His details for the needing: templeofanswer@hotmail.co.uk or call Dr Obodo for help on +234-815-5425481

My name is Lilian N.This is a very joyful day of my life because of what Dr.Uduehi did for me, helping me back with my ex-husband and his magic love spell. We have been married for 6 years and was so terrible because my husband was cheating on me and really was looking for a divorce, but when I came across e-mail on the Internet Dr.Uduehi how he helped so many people to get their ex back and help secure relationships and make people be happy in their relationship. I explained my situation to him and then to seek his help, but to my surprise he told me that he will help me with my case and here I am now celebrate because my husband has completely changed forever. He always wants to be with me and he can do nothing without my presence. I really enjoy my marriage, what a great celebration. I will continue on the internet, testifying because Dr.Uduehi is really a true spell caster. Need help DOCTOR UDUEHI THEN CONTACT NOW by e-mail: uduehitempleofsolution@gmail.com He is the only answer to your problem and you will be happy in your relationship. 

Love SPELL 

EX WIN BACK 

PROMOTE 

FRUIT OF WOMB SPELL 

PROTECTION SPELL

GOOD JOB 

BUSINESS SPELL

LOTTERY SPELL E.T.C

The spell caster others have been talking about called Dr.Osubor that 

 

helped them get back their ex back, is real. I contacted him on 

 

Wednesday last week after my lover broke up with me because we could 

 

not bear children and I could not find a good job, As I am speaking 

 

now, Dr.Osubor brought my lover back to my arms within 2 days. I have 

 

seen with my own eyes that Dr.Osubor is real; he is real the right 

 

spell caster everyone need. Kindly contact him for any kind of help 

 

now I have a good Job and I just tested positive showing that I am 

 

pregnant. You need to contact Dr.Osubor if you need any spiritual help 

 

via his private email address: [osuborherbal@gmail.com] you can also 

 

call or whatsapp him on +2349027212552. his website on 

osuborpowerfullovespell.wordpress.com

I am very happy today for what God used dr. trust the great spell caster to do in my life. My name is Jong Wood i had a fight with my wife in the past which led to our divorce. I tried all i could to make her come back to me but she refuse and said it was over between us, one day i came across a testimony on the internet on how Dr. Trust used his spell to reunite two lovers and so i decided to contact him. and he assured me that my wife will come back to me within 48 hounrs after he has finish the preparation of the white magic spell.I am very glade today to tell the world that Dr.Trust is truly a man of his word because my wife came back to me and fell on her knees begging me to forgive her and accept her back. Do you have a problems with your loved once then contact Doctor Trust today via email: Ultimatespellcast@gmail.com or Ultimatespellcast@yahoo.com call him +2348156885231 his Via web sit: http://ultimatespellcast8.wix.com/ultimatespellcast or you can chat or add me on Facebook via Jong wood.

 

If you like you can me insane man for testifying and coming open to the public to glorify and rain praises upon the only one EXPERIENCED,ACCESSIBLE,TRUSTED AND MOST POWERFULLY spell caster called Ajayi Ololo for helping me use his reliable and sincere spell work to bring back to me my lovely wife after 8 months of separations. I and my wife had a misunderstanding that her family has to tell her to get a divorce which she did. Little did i know that she is really my wife and my woman. I know you reading this testimony will ask how did i know she is my woman and wife even after divorce. i get to know this because i always think of her anytime i find myself to be alone in the house and anytime i have that thinking i will always want to drink to forget about her, even with the drinks to clear her out of my brain the reflections of her beauty will always flash through my mind that i dont know what to do to get her back home. On thinking how to bring her back home for us to leave happily together and call off the divorce i went to marriage advisers and also register for how you need to get your broken marriage restored back. I spent two week on the seminar were we were always thought about the steps to take to restore a broken marriage back but to me it seems not to be helpful in anyway. my wife dont longer pick my calls and never wanted to see me again, and this was the woman that use to love,care,respect and adore me before. Her decision that resulted to our divorce was just a misup that could be easily be corrected after much apology to her that it will never repeat itself again. I know she getting to know that i was having affair outside our marriage is enough but my wife i use to know could not has gone so far even with the conviction of her family to do it. As for me i has a second a thought to know that there must be some enemies that must have been manipulating my wife against me and with that i need a help to rid of the enemy that could have entered her to make end our marriage even with much plead from my own side. on the point for searching and looking for help my mother said there is a man that she will refer me to help me. That it means am still in love with my wife since you are still thinking about her. On hearing this from my own mother helping me out on the adventure to get help to return back home my wife,i was so glad and happy. I felt so shock on the help she suggest that i should email (ajayiololo@yahoo.com) for help that he  is a spell caster that i know for help and reliable work because it was this same spell caster that gave me drugs to be healed and cured of cancer and taken care off. not on till my lovely mother told me that spell casting is harmless i never believed. She stressed on that the only spell caster that i can get my help is Dr Ajayi Ololo that uses his spell casting to make your lover realize the love you have for her and to kill and destroy any human begin involved on the process i never knew there is a man like Dr Ajayi Ololo that is been talked about all over the states and countries.

 

My name is Adams Helen from United States, I want to quickly tell the world that there is a real on line spell caster that is powerful and genuine, His name is DR TRUST, He helped me recently to reunite my relationship with my husband who left me, When i contacted DR TRUST he cast a love spell for me and my husband who said he doesn't have anything to do with me again called me and started begging me. he is back now with so much love and caring. today i am glad to let you all know that this spell caster have the powers to bring lovers back. because i am now happy with my husband.  To anyone who is reading this article and needs any help, DR. TRUST can also offer any types of help like Reuniting of marriage and relationship, Curing of all types of Diseases, Court Cases, Pregnancy Spell, Spiritual protection and lot's more. You can contact him Via this email Ultimatespellcast@yahoo.com or ultimatespellcast@gmail.com call him +2348156885231. 

Thanks for sharing your experience and philosophy on customer service, Tyler.

As much as like the coffee and environment of Handsome in the Arts District, I have found customer service to be mixed. I second the appropriateness of clearly communicating your product (ie hamburger to soup analogy) but I suggest a delivery in the form of a conversation. Baristas, coached or not, have frequently uttered a minute-long condescending monologue at new customers looking for sugar or wifi that isn't available in the brick-and-mortar. I suggest letting the customer ask why these amenities are absent and then provide a response in a friendly way that welcomes them into your philosophy.

I admit I probably arrived looking for soup and left pleasantly surprised with a hamburger. However, I would've been more of an evangelist of your burger if I knew my colleagues would have been welcomed to enjoy the delicacy for themselves.

Best of luck with your latest project.

I really like your analogy for setting client expectations: “This is what we do here, and we’ll make reasonable efforts to accommodate you, but if we sell hamburgers and you want soup, maybe this isn't the right fit.”

You mention that you've weeded out customers this way, but what if you had a customer that was paying you a lot of money, more than any of your other customers, and they want soup?

I recognize the benefit of "polarize to galvanize" but I've always had a hard time putting it into practice. I've heard it both ways though...some go the "design for the 80%" way while others suggest you design for both ends of your edge cases, that way you're sure to hit the majority.
I think the important part is knowing who your users are. The edge case is not soup but a hamburger with peanut butter and thai chilies.

Hey Heidi,

Thanks for taking the time to comment. Some good points. I'm a believer in starting with a very narrow core product and building the edge contingency as needed. It's easier and somewhat endearing to add products or services to match a demand than it is to take things away. Even if one person is let down because you removed peanut butter, thai chili and hamburger soup, it's a bummer.