UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 220 September 13, 2007

Fight for Kisses

Wilkinson has come up with quite an ingenious campaign. The Fight for kisses has just begun…

ABOUT THE AUTHOR(S)

User Profile

Constantinos is employed as a Creative Director for Tribal DDB Athens. In his ever dwindling spare time he works on the development of UX Magazine and Joblet. You can find out more about him here of follow him on twitter.

Add new comment

Comments

26
32

tremendous 3D skills. great marketing tool. A+!

26
29

Great campaign, Poor UX. Try filling out the form to download the game. Tabs don’t advance to the next field, the form isn’t in english, though the introduction video is. Granted, American’s aren’t part of their demographic, but as a Flash/Flex designer, multi-lingual sites are now VERY easy to do.

A for idea, C for follow-through.

31
25

I just waited a long time to find out this thing runs on the desktop, and only on windoze.

28
32

That’s pretty cool

26
30

Typically American style. First good and good emotions. But at the end to much agressive and bad lesson. Kid started to hates their father is bad thing to show to litlle childs. From psychological aspect women lows man and child also but this two loves are diffrent loves.

19
34

Typically American style. First good and good emotions. But at the end to much agressive and bad lesson. Kid started to hates their father is bad thing to show to litlle childs. From psychological aspect women lows man and child also but this two loves are diffrent loves.

28
28

That’s pretty cool

33
30

I just waited a long time to find out this thing runs on the desktop, and only on windoze.

31
28

Great campaign, Poor UX. Try filling out the form to download the game. Tabs don’t advance to the next field, the form isn’t in english, though the introduction video is. Granted, American’s aren’t part of their demographic, but as a Flash/Flex designer, multi-lingual sites are now VERY easy to do.

A for idea, C for follow-through.

23
20

tremendous 3D skills. great marketing tool. A+!