UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 1105 October 4, 2013

Design for Experience: Bringing Order to Big Data

"Data gives us an opportunity for to reach out to more users and understand them better," Michael Lai writes in "When Does Quantity Become Quality?" an article we published last month.

"This comes with greater responsibility for UX professionals, who need to exercise more rigorous testing and validation of the 'insights' gleaned before rushing to implementing them."

Lai suggests taking a balanced approach to wrangling big data—one that combines qualitative and quantitative research methods in order to forge a deeper understanding of our users and their experiences. "With all the data we’re collecting, it’s important to step back and think about what all of these values represent," he concludes.

It's a basic fact that the rate at which data is created and collected never ceases to increase. The sheer volume of data we're sitting on is a theoretical treasure trove for understanding the past and present and for predicting the future. To unlock the value of “big data,” we need new ways of connecting, interpreting, and visualizing it.

The DfE Bringing Order to Big Data award recognizes compelling examples of the design of digital visualizations, interfaces, interaction models, and other user experience solutions that have advanced understanding of complex questions.

If you know of prodcuts, services, agencies, companies, or teams that have found compelling ways of getting at golden nuggets in the mountains of big data, nominate them. If you think that your product/service/agency/company/team has the answer, apply for this award right now!

 

Image of Chinese cabinet courtesy Shutterstock

ABOUT THE AUTHOR(S)

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UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

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The core mission of Design For Experience (DfE) is to fuel the growth, improvement, and maturation in the fields of user-centered design, technology, research, and strategy. We do this through a number of programs, but primarily through our sponsorship of UX Magazine, which connects an audience of approximately 100,000+ people to high-quality content, information, and opportunities for professional improvement.

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