UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 129 February 21, 2007

Design comes to Davos

What’s the big topic in Davos this year? Innovate or die. Great to see design and creativity get the deserved attention. Worrying to see how long it took for it to happen.

“...big companies the world over have woken up to the fact that they have organized and controlled their firms to the point of stultification by using ERP, CRM, TQM, and other reliability-oriented systems. They need to think in a fundamentally different way to reinvigorate their firms, and so they’re reaching out to design and innovation…”

(From Business Week via Mike)

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Comments

Indeed. Well spotted — ouch. Hope you still enjoyed the article.

This article is dated 11 January 2006 — maybe a better start to this post would have been “What was the big topic in Davos last year…”