UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 131 March 2, 2007

Berkshire Hathaway

What does the web site for a company that earned $11.02 billion dollars in 2006 and has a single share of stocked price at $106,000.00 look like? See for yourself.

ABOUT THE AUTHOR(S)

User Profile

Howard Mann is the founder of Brickyard Partners, a business strategy agency based in Portland, OR. Prior to founding Brickyard Partners in 2001, Mann owned a premier international logistics company with over 140 Million in revenue, six U.S. offices and a global network of over 40 agents worldwide.

As that business came under severe pressure from the previous economic downturn and industry consolidation, Howard lead the company out from those treacherous times by returning to the basics that make every business great and completing 6 acquisitions that re-imagined the business so it was highly attractive to buyers. Finding that “secret sauce” did not come easily but has fueled his purpose to help other business leaders to never have to go through what he endured. 

Through real world experience and those hard times in the “trenches” of business he has learned that it is not following the latest fad, copying competitors or adding complexity that makes a business truly great. His pragmatic approach and knowing what it feels like to sit in the CEO/Owner chair is what makes his work so different and effective.

In addition to his strategy, marketing and communications work, Mann coaches a select group of entrepreneurs, CEO's and business owners. His highly focused workshops and keynotes help executive teams take aggressive action to unlock the true potential of their organizations and build remarkable businesses that endure. In good times and bad. Online and off.

Howard is a sought after speaker both in the U.S. and around the world. He writes frequently on his blog about the importance of the basics and reconnecting to the passion that too often gets lost as businesses mature.

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Comments

32
33

Right there in the footer: “However, due to the limited number of personnel in our corporate office, we are unable to provide a direct response.”

I’m surprised they can afford an office ;)

39
29

They were going to hire a web designer, but ended up buying back one share instead.

30
28

it loads in a snap! good work!

32
38

Awesome-o!!!

33
32

Does what it says on the tin :-) No fuss, no frills, ahh the good old days…

28
37

Buffet is well-known for being one of the most frugal billionaires in the world. Dude has lived in Omaha his whole life. He is a fascinating guy.

32
32

16.9 Billion is how much the company gained in net worth last year, not how much the company is worth.

Not only does the guy still live in Omaha, he still lives in the house he bought for 31k in 1958.

40
34

Horrific.

29
35

Totally in line with the brand of the company… value oriented, no frills.

30
24

love that all the links show up in the “visited” color…

32
34

Don’t forget that all visited links show up in the “active” colour!

36
30

And take a look at the development of the site since 1997 at archive.org!

38
33

I’d only charge them 1 share of stock to do a redesign!

32
37

Their line of ACTIVEWEAR is quite spiffy though. Just be careful when you try to click on the buttons in the left navigation. At least it has pictures.

http://www.berkshirewear.com/

34
35

Their line of ACTIVEWEAR is quite spiffy though. Just be careful when you try to click on the buttons in the left navigation. At least it has pictures.

http://www.berkshirewear.com/

27
32

I’d only charge them 1 share of stock to do a redesign!

36
32

And take a look at the development of the site since 1997 at archive.org!

35
31

Don’t forget that all visited links show up in the “active” colour!

32
22

love that all the links show up in the “visited” color…

31
36

Totally in line with the brand of the company… value oriented, no frills.

38
31

Horrific.

37
23

16.9 Billion is how much the company gained in net worth last year, not how much the company is worth.

Not only does the guy still live in Omaha, he still lives in the house he bought for 31k in 1958.

26
31

Buffet is well-known for being one of the most frugal billionaires in the world. Dude has lived in Omaha his whole life. He is a fascinating guy.

33
27

Does what it says on the tin :-) No fuss, no frills, ahh the good old days…

28
33

Awesome-o!!!

33
36

it loads in a snap! good work!

29
27

They were going to hire a web designer, but ended up buying back one share instead.

35
26

Right there in the footer: “However, due to the limited number of personnel in our corporate office, we are unable to provide a direct response.”

I’m surprised they can afford an office ;)