UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 449 December 15, 2009

Augmented reality virtual dressing room

Ordinarily it's a bad idea to allow the Flash Player access to your webcam if you're standing in front of your computer naked or in your underwear, but we may have found an exception to that rule. Zugara and Rich Relevance have teamed up to create an interesting augmented reality app called Fashionista that lets you try on clothing, virtually. From their press release:

Fashionista brings together three hot technologies—augmented reality, motion capture, and real-time personalization—to create a more social and intuitive way to shop for clothes on the web. Through Fashionista, shoppers can now virtually try on clothing via webcam, instantly change into new pieces recommended just for them, share images of themselves on Facebook, and get instant feedback from friends on what works and what they should buy.

Check out the product demonstration video on YouTube, or you can play with the actual app deployed live on the online retailer Tobi's website (look for the button in the lower-right).


User Profile

Jonathan (@first_day) is a tech-focused jack of all trades and the editor-in-chief of UX Magazine. He is also the author of Effective UI: The Art of Building Great User Experience in Software, published by O'Reilly Media. Through its partnership with UX Magazine, Jonathan is also a senior advisor to Didus, a recruiting and career development company focused on user-centered professionals. As well, Jonathan is Managing Director, Product Strategy & Design for Dapperly, a fashion-oriented software product startup, and he is the Principal of First Day, a small private equity and consulting company. From 2005 to 2009, Jonathan helped found EffectiveUI, a leading UX strategy, design, and development agency focused on web, desktop, and mobile systems.

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