ARTICLE NO. 183    May 23, 2007

Apple's pretty products work better

by

“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”

Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.

ABOUT THE AUTHOR(S)

Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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