UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 644 March 30, 2011

Animated tribute to UX design, part 2

Lyle Alzaldo and his friends have produced another fun "I ♥ UX Design" animation. In case you missed it, make sure to watch the first video here.

Please lend your support to Lyle and his friends by visiting their website at iluvuxdesign.com or following them on Facebook.


User Profile

Jonathan (@first_day) is a tech-focused jack of all trades and the editor-in-chief of UX Magazine. He is also the author of Effective UI: The Art of Building Great User Experience in Software, published by O'Reilly Media. Through its partnership with UX Magazine, Jonathan is also a senior advisor to Didus, a recruiting and career development company focused on user-centered professionals. As well, Jonathan is Managing Director, Product Strategy & Design for Dapperly, a fashion-oriented software product startup, and he is the Principal of First Day, a small private equity and consulting company. From 2005 to 2009, Jonathan helped found EffectiveUI, a leading UX strategy, design, and development agency focused on web, desktop, and mobile systems.

Add new comment



Thanks for the link, and yes - it's hard to find anything to object to in this lighthearted video.

Guess it was just on the mind, given the subject.

@Tim, this conversation has been had before:


I personally don't think the distinction you make matters on a practical level... it's overly precise semantic hair-splitting. Whether you want to call it "UX design" or "designing for UX," it's hard to find anything to object to in this lighthearted video.

Isn't it a bit naive?

Although we can design FOR a great UX, isn't it a bit naive to think we could literally DESIGN a "user experience" that a user might have with a brand, at any and every level of interaction (physically & mentally)?

In this context, I don't feel the title "UX Designer" is accurate. INHO, the belief that anyone could literally design an experience hints of a god complex.

At best, we can develop a UX strategy, taking into account that UX is organic and consists of many variables - that certainly can't be designed, because we DO NOT control the user's thoughts or actions, but rather elicit them.

Am I alone in this opinion?

The title "UX designer" insinuates much more control than any designer actually has.