All Your Base are Belong to Google
Because "giving away" one of the most powerful analytic applications away isn’t enough, Google is now out to take on Exchange (well, in a way). Google Base is potentially rather revolutionary. Not that an online, freeform database is something that hasn’t been attempted before but this is, after all, Google Base.
Google creating a free system to help catalog any type of data should rattle a few cages; if you think that the Google Maps API was exciting just think what a global, crowd maintained super database will let people do (especially with a more-than-certain accompanying API). So when the rattling stops, and the animals have settled down again we can start forgetting how the world was like when we didn’t feed every bit of information we had into Google.
Let’s take a step back and look at what Google is handling right now: the web (Google Search ); our personal browsing habits (Toolbar , Analytics ); zeitgeist/press (News , Groups , Blogsearch , Blogger ); our shopping habbits (Froogle ); where we go/are (Maps , Earth , Local ); our entertainment (Video , Images , Picassa ); our files (Desktop ); our communication (Gmail , Talk ); and now everything else (Google Base ). All that and we’d still rather pinch its rosy cheeks, and coo at its adorable little thematic logos than start boarding the windows and wrap tin foil around our heads.
I wonder how people would react if say Microsoft got there first. To be honest, I’m still surprised they consistently get in 2nd or 3rd but seeing that people would most definitely, well, freak out maybe it’s actually a brilliant way to go about it. See, you can let Google do all this "world domination" stuff under their warm & fuzzy, carebear, "they do it because they love us" image; then, when nobody’s looking do the same thing without getting too much heat.
ABOUT THE AUTHOR(S)
Howard Mann is the founder of Brickyard Partners, a business strategy agency based in Portland, OR. Prior to founding Brickyard Partners in 2001, Mann owned a premier international logistics company with over 140 Million in revenue, six U.S. offices and a global network of over 40 agents worldwide.
As that business came under severe pressure from the previous economic downturn and industry consolidation, Howard lead the company out from those treacherous times by returning to the basics that make every business great and completing 6 acquisitions that re-imagined the business so it was highly attractive to buyers. Finding that “secret sauce” did not come easily but has fueled his purpose to help other business leaders to never have to go through what he endured. Through real world experience and those hard times in the “trenches” of business he has learned that it is not following the latest fad, copying competitors or adding complexity that makes a business truly great. His pragmatic approach and knowing what it feels like to sit in the CEO/Owner chair is what makes his work so different and effective.
In addition to his strategy, marketing and communications work, Mann coaches a select group of entrepreneurs, CEO's and business owners. His highly focused workshops and keynotes help executive teams take aggressive action to unlock the true potential of their organizations and build remarkable businesses that endure. In good times and bad. Online and off.
Howard is a sought after speaker both in the U.S. and around the world. He writes frequently on his blog about the importance of the basics and reconnecting to the passion that too often gets lost as businesses mature.