ARTICLE NO. 161 April 20, 2007
Ad Agencies and Accountability
“We see the day coming when the majority of agency compensation will be linked to the returns our clients reap from our creative imaginations.” Howard Draft of Draft FCB in todays NY Times Article here. (Sub. req’d) that reports how Ad Agencies are preparing for the shift to fees based on results and the impact they have on buyers. Talk about a large pill to swallow.
ABOUT THE AUTHOR(S)
RELATED ARTICLES
GET UX MAGAZINE
Most viewed Articles
May 19, 2010 - Susan Weinschenk, Ph.D.
June 07, 2011 - Loren Baxter
July 26, 2011 - Scott McDonald
April 14, 2011 - Sarah Doody
July 06, 2010 - Francisco Inchauste
February 02, 2010 -
January 25, 2010 - Lukas Mathis
December 23, 2010 - Pek Pongpaet
June 10, 2010 - Nate Bolt, Brynn Evans, Cyd Harrell
September 09, 2010 - Devin Coldewey






Comments
Add a new comment
Do you think more companies are going to have in-house advertising/design departments in the future?
Sounds like the perfect way to breed mediocrity in a creative industry.
Sounds like the perfect way to breed mediocrity in a creative industry.
Do you think more companies are going to have in-house advertising/design departments in the future?