Ad Agencies and Accountability
“We see the day coming when the majority of agency compensation will be linked to the returns our clients reap from our creative imaginations.” Howard Draft of Draft FCB in todays NY Times Article here. (Sub. req’d) that reports how Ad Agencies are preparing for the shift to fees based on results and the impact they have on buyers. Talk about a large pill to swallow.
ABOUT THE AUTHOR(S)
Andrew Turrell lives in Los Angeles and is Director of User Experience at RED Interactive Agency. He is also an adjunct professor of Interaction Design at the University of Baltimore M.S. in Interaction Design and Information Architecture program. Follow Andrew on Twitter: @andrewturrell, or check out his LinkedIn profile.