Good experience sells. Nintendo has sold over 3 million Wiis — quite possibly the most approachable piece of technology since the iPod.
Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.
And I’m loving it! It’s amazing to see that Nintendo is really back again! Bye it!
What I like about it is that while all other console manufacturers try to out-do each other with more buttons, triggers, joysticks and thingamabobs all in one controller Nintendo took another route.
It’s a brilliant example of thinking outside the box.